Jon Avnet and Rodrigo Garcia developed and wrote a handful of series and recruited writers and directors such as
Lesli Linka Glatter,
Rose Troche,
Amy Lippman,
Marta Kauffman, and
Julia Stiles, to direct projects for the channel. They have recruited actors such as
Jennifer Beals,
Jena Malone,
Troian Bellisario, and
Julia Stiles. WIGS officially launched on May 14, 2012. While the channel's tagline "Where it gets interesting" does not fully match the acronym WIGS; on their website, the words "Where It Gets . . ." are used to begin to describe each series, and the last word is changed. For example, for the first series, "Jan," the tagline is, "Where It Gets Spicy." On February 19, 2013,
Fox announced the launch of an event series and multiplatform programming department and a multiyear partnership with WIGS. The multiyear programming, marketing and distribution pact with WIGS was intended to serve as an incubator for original content that can be programmed on Fox or other networks. WIGS fell under Fox's
Shana C. Waterman's purview. In May 2013, WIGS celebrated its first anniversary and combined viewing figures of over 33 million. The channel was at that point YouTube's number one channel for scripted drama. Beginning in June 2013, WIGS released seven of its series ("Blue," "Lauren," "Jan," "Christine," "Ruth & Erica," "Audrey," and "Vanessa & Jan") on
Hulu under the FOX banner. The series were recut into fewer, longer episodes for the new medium. In September 2013, WIGS announced that "Blue" would return for a 3rd season, adding
Eric Stoltz and
Alexz Johnson to the cast. == Series ==