Wiiija was a British independent record label founded in 1988 by staff from the Rough Trade Shop in Notting Hill, London. The name Wiiija is a corruption of W11 1JA, the postcode of the Rough Trade Shop in Talbot Street.
• Cavanagh, David. The Creation Records Story: My Magpie Eyes Are Hungry for the Prize. London: Virgin Books, 2000. . • Young, Rob. Rough Trade. Black Dog Publishing.