Wild Child was released in the United Kingdom on 15 August 2008, taking fifth place at the box office with $2,196,366 from 359 cinemas with an average of $6,118. In its fourth weekend, it dropped to twelfth place. As of November 2008,
Wild Child had grossed $8,235,794. In Australia,
Wild Child was released 18 September, taking fourth place with only 93 cinemas and making $315,114. The following week, it made a 60% increase with $566,918 but still slipped to 6th place. On 16 October,
Wild Child fell to 11th. As of November 2008,
Wild Child had grossed US$3,268,424 (A$4,236,579) in Australia. The film has been released in many other countries, proving popular in some: the Netherlands ($1,553,825) and not so popular in others. The film has grossed a worldwide total of $21,972,336.
Universal had planned a North American release in the summer of 2009, but canceled it and chose to release the film
directly to DVD.
Critical response Wild Child has a 38% approval rating at
Rotten Tomatoes, based on 26 reviews with an average rating of 4.8/10. The website's critical consensus reads, "More mild than wild. This tween comedy mess falls flat on its face due to poor characters, poor direction and poor jokes". The Sun Online gave the film 2/5 saying "WILD? More like mild, unless you think short skirts and 'horse face' put-downs are outrageous." Urban Cinefile gave
Wild Child a much more favourable review, stating "The film has an energy and honesty about it: it's lively, funny and smart and the characters are appealing." Rating the film 2 out of 5 stars,
The Guardian's
Peter Bradshaw deemed the film's story and characters "amiable enough, but still a bit tame" compared to films such as
Clueless and
Freaky Friday. Describing
Wild Child as "A tweenie comedy with an uplifting American-style sports movie awkwardly bolted on", David Gritten of
The Daily Telegraph considered the film to be "a mess" with predictable plot twists and inferior to the film
Angus, Thongs and Perfect Snogging. In a mostly positive review for
Variety, Leslie Felperin wrote that Dahl's script "puts more emphasis on character development and plot mechanics than the recent, slapstick-laden, girls’-school-set
''St. Trinian's'', and still manages to have funnier one-liners". Felperin also found that the film's "third-act endorsement of female friendship turns out to be surprisingly affecting, despite obvious sentimentality." Meanwhile, Jack Wilson of
The Age took a different view of the characters' development, finding that Dahl's screenplay "dwells unpleasantly on cruelty and humiliation, and finally Poppy does little more than exchange one form of
snobbery for another." ==DVD release==