Eisner & Iger Wow lasted four issues (cover-dated July–September and November 1936). After it ended, Eisner and Iger worked together producing and selling original comics material, anticipating that the well of available reprints would soon run dry, though their accounts of how their partnership was founded differ. One of the first such comic-book "packagers", their partnership was an immediate success, and the two soon had a stable of comics creators supplying work to
Fox Comics,
Fiction House,
Quality Comics (for whom Eisner co-created such characters as
Doll Man and
Blackhawk), and others. Turning a profit of $1.50 a page, Eisner claimed that he "got very rich before I was 22," later detailing that in
Depression-era 1939 alone, he and Iger "had split $25,000 between us", a considerable amount for the time. Among the studio's products was a self-syndicated Sunday comic strip,
Hawks of the Seas, that initially reprinted Eisner's old strip
Wow, What A Magazine! feature "The Flame" and then continued it with new material. Eisner's original work even crossed the Atlantic, with Eisner drawing the new cover of the October 16, 1937, issue of
Boardman Books' comic-strip reprint tabloid
Okay Comics Weekly. Another Eisner & Iger product – created by Eisner, but soon left to his stable of assistants – was the 1938 short-form comedy strip ''
Archie O'Toole''. In 1939, Eisner was commissioned to create
Wonder Man for
Victor Fox, an accountant who had previously worked at
DC Comics and was becoming a comic book publisher himself. Following Fox's instructions to create a
Superman-type character, and using the pen name Willis, Eisner wrote and drew the first issue of
Wonder Comics. Eisner said in interviews throughout his later life that he had protested the derivative nature of the character and story, and that when subpoenaed after
National Periodical Publications, the company that would evolve into DC Comics, sued Fox, alleging Wonder Man was an illegal copy of Superman, Eisner testified that this was so, undermining Fox's case; Eisner even depicts himself doing so in his semi-autobiographical graphic novel
The Dreamer. However, a transcript of the proceeding, uncovered by comics historian Ken Quattro in 2010, indicates Eisner in fact supported Fox and claimed Wonder Man as an original Eisner creation.
The Spirit '' (
Quality Comics) #21, June 1950. In "late '39, just before Christmas time," Eisner recalled in 1979, Quality Comics publisher
Everett M. "Busy" Arnold "came to me and said that the Sunday newspapers were looking for a way of getting into this comic book boom," In a 2004 interview, he elaborated on that meeting: Eisner negotiated an agreement with the syndicate in which Arnold would copyright
The Spirit, but "[w]ritten down in the contract I had with 'Busy' Arnold —and this contract exists today as the basis for my copyright ownership—Arnold agreed that it was my property. They agreed that if we had a split-up in any way, the property would revert to me on that day that happened. My attorney went to 'Busy' Arnold and his family, and they all signed a release agreeing that they would not pursue the question of ownership". Eisner left to create
The Spirit. "They gave me an adult audience", Eisner said in 1997, "and I wanted to write better things than superheroes. Comic books were a ghetto. I sold my part of the enterprise to my associate and then began The Spirit. They wanted an heroic character, a costumed character. They asked me if he'd have a costume. And I put a mask on him and said, 'Yes, he has a costume!'"
The Spirit, an initially eight- and later seven-page urban-crimefighter series, ran with the initial backup features "Mr. Mystic" and "Lady Luck" in a 16-page Sunday supplement (colloquially called "The Spirit Section") that was eventually distributed in 20 newspapers with a combined circulation of as many as five million copies. It premiered June 2, 1940, and continued through 1952. Eisner has cited the Spirit story "Gerhard Shnobble" as a particular favorite, as it was one of his first attempts at injecting his personal point of view into the series. ==1942–1970s: Military publications,
The Spirit, and new endeavors==