Jordan began publishing movie reviews on YouTube during the 2010s. Many of his critiques are focused on
identity politics and plot inconsistencies in modern films. According to him, a number of such movies have at times prioritized the promotion of leftist ideologies at the cost of effective storytelling. Jordan occasionally makes videos showing positive examples of Hollywood films. Most of his videos are narrated by his humorous "drinker" persona, which
Die Welt described as "an exaggerated version of" Jordan himself. Jordan runs a podcast on YouTube. During a conversation with
Project Hail Mary author
Andy Weir, Jordan praised
the movie adaptation of the book as a quality science fiction film that appeals to a modern audience that grew up with
Star Trek. During the conversation, Jordan defended the position that Paramount should remove all modern Star Trek shows, from
Enterprise to
Starfleet Academy, from the franchise's canon. == Publications ==