Hewitt was the fifth chief executive officer and last representative of the Deere family to run the company. During his tenure at Deere & Company, Hewitt turned the small domestic company into the world's leading farm equipment manufacturer with sales of over $5 billion. He was named as executive vice president in 1954 and upon the death of
Charles Deere Wiman in May 1955, succeeded him as chief executive officer and president. At the time Deere & Company was a domestic manufacturer with $339 million in yearly sales. The following day in the jewelry department of
Neiman Marcus, the Hewitts joined
Stanley Marcus and industrial designer Henry Dreyfuss to unveil a 20-foot package to promote the new line of tractors. During Hewitt's early administration the company made an aggressive move into international markets, which ushered in a time of growth. The workers went on strike as the result of a new rule that limited the amount of beer they were allowed to consume during their breaks. Acquisitions or plant constructions followed in France, Spain, Argentina, Mexico, and South Africa. Hewitt struggled with unforeseen problems with foreign exchange, Communism, and
apartheid-related problems. In South Africa, while many companies were divesting from Africa and pulling out, he believed that a foreign presence could apply pressure to implement change and that he could work to eliminate inequities. He started cautiously in the 1960s, but by the 1970s he had pushed hard to make the Deere plant in
Nigel, Gauteng a model for moving black workers into management. Apartheid leaders pressured black workers not to show up to work. Hewitt helped the black township of
Duduza, where the workers lived, to upgrade the schools by working with the government and providing grants to build a new school. When
Nelson Mandela became president, the Deere South African plant became significantly profitable. Hewitt continued to expand in Canada, Western Europe, and Latin America. Hewitt described Russia as a reluctant customer. In the 1920s and early 1930s, Deere sold huge quantities of agricultural machinery to Russia, but sales then dried up. When
Khrushchev visited the U.S. in 1959, he made a surprise visit to Deere & Company, which prompted a small sale to the U.S.S.R. and encouraged Hewitt to make efforts to increase sales to that country. In 1972 a Deere delegation visited the Soviet Union. After many trips, Hewitt learned that the Soviets were more interested in cotton harvesting equipment than plowing and planting. With this knowledge, Hewitt developed a lighter and faster tractor for cotton harvesting. The Soviet government was ready to agree to the purchase, but following the
Soviet invasion of Afghanistan the Carter administration declared an embargo on shipments of American products to the Soviet Union and the deal fell through. == New headquarters ==