In 1972, at
WEWS in
Cleveland, Ohio, Baker created
The Morning Exchange, a morning program that provided news and weather updates at the beginning and end of each hour, and he used the remaining time to do general-interest and entertainment topics. He later became station manager. to over 100 stations, then in 1979 was made President of Westinghouse Television (NY) and Chairman of Group W Satellite Communications. At Westinghouse, Baker introduced
Oprah Winfrey as a talk show host. Baker was involved in the early stages of the
Discovery Channel and the
Disney Channel launches. He established WNET's Educational He was president of PBS New York flagship
PBS station from 1987 to 2008. Baker is among the few individuals to have visited both the North and South Poles. His first South Pole expedition took place in December 1974, followed by a
North Pole expedition on April 15, 1983, and a return to the
South Pole in December 1988. A companion book for the series is also scheduled to be published by PBS Books. Baker has produced many films and television programs and the 2020 Religion News Service podcast BELIEFS. == Publications and productions ==