1920s–1930s In 1929, William's father Abraham founded a
real-estate development company called
Levitt & Sons. Levitt & Sons built mostly upscale housing on and around
Long Island, New York, in the 1930s. William Levitt served as company president, overseeing all aspects of the company except for the designs of the homes they built, which fell to William's brother Alfred. Even before returning from the war, Levitt experimented with mass housing projects, building a 1,600-home community in
Norfolk, Virginia, which was not a success and housing units remained unsold in 1950. Levitt & Sons' first successful housing development was located on almost of land near
Hempstead, Long Island and was named
Levittown. The
assembly line construction method enabled Levitt to build more efficiently than other developers at the time, with teams of specialized workers following each other from house to house to complete incremental steps in the construction. In 1952, people started buying over 17,000 Levitt-built homes in
Bucks County, Pennsylvania. In addition, the company built
Willingboro, New Jersey, which still has street names such as Levitt Parkway. During the late 1950s, Levitt and Sons constructed "Belair at Bowie" in
Bowie,
Maryland. William had taken control of Levitt & Sons in 1954 In the early 1960s, the company built a 5,000-house community in north central New Jersey called Strathmore-at-Matawan.
Personal fortune By the late 1960s, Levitt had become one of the richest men in America, with a fortune estimated in excess of $100 million (~$1 billion in 2024). He lived in a lavish 30-room mansion on his "La Coline" estate in
Mill Neck, New York, and spent much of his time on
La Belle Simone, his
yacht named after his third wife.
Racial segregation Levitt refused to integrate his developments. The Jewish Levitt barred Jews from Strathmore, his first pre-Levittown development on Long Island in New York, and he refused to sell his homes to African Americans. His sales contracts also forbade the resale of properties to blacks through
restrictive covenants, although in 1957 a Jewish couple resold their house to the first black family to live in a Levitt home. Levitt's all-white policies also led to civil rights protests in
Bowie, Maryland in 1963.
Company sale After he had built over 140,000 houses around the world, then 60-year-old Levitt sold the company to
ITT for $92 million ($ million today) in July 1967, of which $62 million was in the form of ITT stock. ITT made Levitt president of the renamed Levitt Corp., with a
non-compete clause where Levitt could not found or be employed by another United States home building company for ten years. Levitt remained president under ITT until 1972. During that time he led the subsidiary's development of housing projects in
Palm Coast, Florida;
Richmond, Virginia; and
Fairfax, Virginia. == Later years and death ==