Pierce's views were centered around race, which he defined physically, culturally and spiritually; he believed that whites were the evolutionary peak of the human species and that they were being plotted against by Jews. He viewed other racial groups as not always inevitable enemies, with the exception of Jews, who he believed would inevitably conflict with white people. Pierce was frequently described as a
neo-Nazi, although he personally rejected this label. When confronted with the issue by Mike Wallace on
60 Minutes, Pierce described the term as a slander, saying that though he "admire[d] many things that
Hitler wrote", the National Alliance had "formulated our own program in view of the situation that we face here in America today". Among Pierce's claimed inspirations for the development of his views were
Dietrich Eckart's
Bolshevism from Moses to Lenin,
Friedrich Nietzsche's
Thus Spoke Zarathustra,
August Kubizek's
The Young Hitler I Knew, and
Savitri Devi's
The Lightning and the Sun. From Nietzsche he was particularly taken by the idea of being a master of one's own life and the points of power of the will. In Eckart's essay he found an ideological backing for his antisemitism, while he incorporated Devi's racist mysticism from
Lightning and the Sun into his ideology. Also influential on the development of his political thought were the works of American white supremacists
Francis Parker Yockey,
Lothrop Stoddard, and
Madison Grant. He was also influenced by white nationalist writer
William Gayley Simpson; Pierce published Simpson's book,
Which Way Western Man? According to his son Kelvin, he had asked Pierce why he had chosen white supremacy over all else, to which Pierce responded that it "was the only responsible thing I could do". Pierce was opposed to
individualism and largely viewed politics as a manifestation of group dynamics, criticizing modern American society as atomized and selfish. He accused individualists such as
Ayn Rand, who was ethnically Jewish, of plotting against whites by promoting individualism to them. Pierce's goal was to convince the white population through propaganda, leading ultimately to a violent race revolution; he promoted his views through several mediums. Particularly important to his political views was
World War II, perceived by Pierce as the most important event in modern Western history. He saw it as the triumph of democracy over fascism, which he believed to be the detriment of future generations, and led to the 1960s counterculture. He believed the counterculture was a
kulturkampf designed to destroy Western civilization. He found the popularity of Holocaust denialism on the far-right to be regrettable; he said he had "spoken with SS men who told me that they shot Jews, and I believed them". Instead he said that white supremacists should "face the Holocaust squarely and judge it on the basis of a higher morality, according to which it is only the upward course of Life which is sacred". Pierce was publicly critical of most contemporary right-wing terrorism, particularly
lone wolf terrorism, though not for moral reasons. He agreed ideologically with the perpetrators of most right-wing lone wolf terrorism of the period, but thought it was ineffective at best and counterproductive at worst. He accepted that "civilians are going to be killed", but said the current time was incorrect for it and it lacked "a plan that can be reasonably argued will get you what you want to achieve". Despite these statements, Pierce dedicated his second book,
Hunter, to lone wolf terrorist
Joseph Paul Franklin, and became associated with the strategy of leaderless resistance; he also had several followers who committed acts of lone-wolf terrorism. His approach to terrorism was, according to scholar
George Michael, "a gradual approach to terrorism with a preparatory stage which emphasized propaganda and organization". In the 1970s, Pierce created a religious philosophy he called
cosmotheism. Cosmotheism synergized mystical and scientific ideas. It combined Darwinian ideas with ancient Germanic legends. The faith was atheistic and did not believe in a particular god. It emphasizes evolutionary development, and portrays the future as a linear evolutionary path related to race. In 2001, Pierce officiated the Cosmotheist wedding ceremony of
Billy Roper, then a top staffer at the National Alliance. Cosmotheism was highly esoteric in its beliefs, which led to it having little influence on neo-Nazis outside of the National Alliance. It was influenced somewhat by Savitri Devi's thought. == Bibliography ==