Prospering he and his brother bought pastoral land to supply stock for the works. He established one of the country's best
Southdown flocks, trained young men in farm work and farm management, milled timber from his own property and supplied firewood to his freezing works' furnaces. He controlled 5,000 acres on the Heretaunga plain's flats and 30, 000 acres of hill country. He had the confidence of his workmen and his freezing works at Tomoana during this period were exceptional in having little trouble from employees' unions. His first wife died young after giving him five sons and four daughters and he remarried a daughter of
Bishop William Williams who bore him another son and another daughter. Following her death he married a third time aged 79. A strong proponent of education he and others established what became
Hereworth boys' preparatory school and
Woodford House secondary school for girls both eventually in
Havelock North. There is a Nelson Park in each of Hastings and
Napier. A life-size bronze statue of William Nelson and his terrier was unveiled in Hastings in 2013 following the redevelopment of the old William Nelson park for retail use. A large part of the funds realised were used to improve local sports facilities and create William Nelson Skatepark. ==Family==