Rumors about the service began to surface around the internet in September 2008, whereas it was referred to as "Skymarket", and was to appear with the Windows Mobile 7 release. Rumors stemmed from an online job listing from Microsoft's website calling for a "Senior Product Manager". On February 16, 2009, Microsoft made an official announcement for the service at the 2009
Mobile World Congress for use with upcoming Windows Mobile 6.5 devices. The company then announced that availability of the service would be by the end of 2009. The store opened for business on 6 October 2009, featuring 246 applications. On November 12, 2009, the Marketplace web application was opened. The Marketplace website announced in mid-2011: "On July 15th [2011] this website will no longer offer Windows Mobile 6.x applications for download. If you have a Windows Mobile 6.x phone you can continue accessing the application store from the Marketplace client on your phone. ... [you must] sign into Marketplace for Mobile on your phone ... to buy apps". It was later announced that Marketplace for Mobile would be discontinued on May 9, 2012. On July 15, 2011, Microsoft announced that they will no longer be accepting submissions for new applications or updates to existing ones. ==See also==