Starting on September 23, 1966, with a double bill of
Jefferson Airplane and the
Paul Butterfield Blues Band, Bill Graham began to occasionally rent the venue, which had an audience capacity of 5,400, for larger concerts that his nearby
Fillmore Auditorium could not properly accommodate. After closing the
Fillmore West in 1971, he began to hold regular weekend shows at Winterland. Various popular
rock acts played there, including such bands and musicians as
Tom Petty and the Heartbreakers,
Bruce Springsteen,
the Rolling Stones,
the J. Geils Band,
the Who,
Black Sabbath,
James Gang,
Kansas,
Mahogany Rush,
Quicksilver Messenger Service,
UFO,
REO Speedwagon,
Queen,
Slade,
Boston,
Cream,
Yes,
Fleetwood Mac,
Kiss,
the Doors,
Jimi Hendrix,
Steppenwolf,
Lynyrd Skynyrd,
Marshall Tucker Band,
Outlaws,
Charlie Daniels,
Styx,
Van Morrison,
the Allman Brothers Band,
Grateful Dead,
the Band,
Big Brother and the Holding Company (with
Janis Joplin), Dan Hicks and His Hot Licks, Neil Young,
Jethro Tull,
Pink Floyd,
Ten Years After,
Wishbone Ash,
Rush,
Electric Light Orchestra,
David Bowie,
Genesis,
Santana,
Jefferson Airplane,
Sons of Champlin,
Sex Pistols,
Traffic,
Golden Earring,
Grand Funk Railroad,
Humble Pie,
Bob Seger and the Silver Bullet Band,
Robin Trower,
Emerson, Lake & Palmer,
Sha Na Na,
Loggins and Messina,
Lee Michaels,
Heart,
Journey,
Deep Purple,
J.J. Cale,
Spirit,
the Chambers Brothers,
Alice Cooper,
Frank Zappa and the Mothers of Invention,
Foghat,
Mountain,
B.B. King,
Montrose,
George Thorogood and the Delaware Destroyers and
Elvis Costello.
Led Zeppelin first performed their song "
Whole Lotta Love" there.
The Tubes headlined New Year's Eve 1975 with
Flo and Eddie. Many of the best-known rock acts from the 1960s and 1970s played at Winterland or played two blocks away across
Geary Boulevard at the original
Fillmore Auditorium.
Peter Frampton recorded parts of the fourth-best-selling live album ever,
Frampton Comes Alive!, at Winterland. The Grateful Dead made Winterland their home base, playing their 73 times between March 3, 1967 and December 31, 1978, and
The Band played their last show there on
Thanksgiving Day 1976. That concert, featuring numerous guest performers including
Neil Young,
Eric Clapton,
Bob Dylan,
Joni Mitchell, and many others, was filmed by
Martin Scorsese and released in theaters and as a soundtrack under the name
The Last Waltz. Winterland also hosted the
Sex Pistols' final show, on January 14, 1978. ==Final concerts==