Wizarding World Digital

Pottermore was incorporated in April 2008 and was in a developmental stage for two years. The Leaky Cauldron's webmaster, Melissa Anelli, has been involved with the project since October 2009. On 15 June 2011, various Harry Potter fansites began releasing coordinates that led to letters on SecretStreetView.com. This website, created by Rowling, used Google Maps to reveal hidden letters that spelled out the title of her secret announcement. The first web page to announce the project appeared in June 2011. The webpage linked to a YouTube channel that featured a countdown. Pixelated owls gathered on multiple Harry Potter websites that linked to this countdown page. While many accounts were created by fans during the early registration phase, many other users created multiple accounts and sold them for high prices on eBay. This was done despite the warning given by the Pottermore blog, and the fact that users were assured that the website would remain a free site. Some of these accounts were created by cyber criminals hoping to target as many Harry Potter fans as possible. These criminals posted promises of early previews and access to the site, which led people to unintentionally buy a malicious software and allowed hackers to gain access to their accounts. Clues on the first three days were more difficult than the clues on days four through seven. For North Americans, the final clue was released on 5 August 2011 instead of 6 August 2011. The following table is an overview of the Magical Quill Challenge. Beta release On 10 August 2011, Pottermore sent a congratulatory email to registered users that confirmed early entry. This signified that the beta period began once the sign-in button reappeared on the website. On 15 August 2011, the sign-in button reappeared, welcome emails were sent out, and the beta period began. A very small number of users were invited to begin their use of Pottermore on the first day. More users were invited until 27 September, that marked when the final invitation emails were sent. Early users also said that even though the site did not bring back the same feelings of excitement from when the books were released, it did add an extra layer to the reading experience. Public launch Pottermore was originally scheduled to become publicly available at the end of October 2011, but the beta period was extended. The Pottermore Shop (which sells Harry Potter eBooks and digital audio books) became available on 27 March 2012. On 8 March 2012, it was reported that Pottermore would open to the public in early April 2012. The website officially opened on 14 April 2012, but at that time, the interactive experience was only available for ''Harry Potter and the Philosopher's Stone''. ==Features of Pottermore (2011–2015)==

Exploring the books Pottermore visitors could participate in interactive reading. They would create an account and be given a unique username. They began with ''Harry Potter and the Philosopher's Stone'' and go through the chapters, following Harry and his friends through several Hogwarts journeys. They could collect things like potion ingredients, books, Chocolate Frog cards, galleons, candy, and more along the way. These various finds would earn users points for their house, after they are sorted by the Sorting Hat. The Sorting Hat would place them in one of the four different houses at Hogwarts. The user was given a special quiz to determine in which house they belong. The four different houses in the Harry Potter universe are Hufflepuff, Gryffindor, Slytherin, and Ravenclaw. Users could visit Diagon Alley, where they could purchase different wizarding supplies for school. They could learn spells, duel with other users, and brew several different potions. Students from different Houses could compete with each other for the House Cup by earning House points through dueling, potion making and collecting objects for the first time. ''Philosopher's Stone'' The entire first book was available on launch. There, the visitor could find more information about Inferi, Florean Fortescue's forgotten plot to help Harry, the Order of Merlin, Draco Malfoy's secrets, and more. Deathly Hallows On 23 June 2015, Pottermore gave users access to Harry Potter and the Deathly Hallows, the final book. Brewing potions Pottermore users could make their own potions by using three different (on-screen) cauldrons that were "made" of either pewter, brass, or copper. Each cauldron could make potions at different speeds. Pewter was the slowest cauldron and copper was the fastest cauldron. Pewter cauldrons would cost fifteen galleons, brass cauldrons 21 galleons, and copper cauldrons 25 galleons. Users could make nine different potions with ingredients that could be bought in Diagon Alley, or found while exploring the chapters. If completed successfully, each potion earns them House points. However, a potion could fail if the wrong amount of an ingredient was added. It could also ruin the cauldrons. This could happen if a user left it to brew for too long, did not keep the temperature within the correct range, stirred the potion the wrong way, or crushed ingredients too finely (or not finely enough). When this happened, the player might have up to five house points deducted. There were three lists of potions: Magical Drafts and Potions, Moste Potente Potions, and Book of Potions. Between these lists a combined total of 15 potions were available. Spells Users could practice spells and later use them against other members of Pottermore in the wizard's duels. There were four spellbooks and they were The Standard Book of Spells (Grade 1), The Standard Book of Spells (Grade 2), The Dark Forces: A Guide to Self-Protection and Curses and Counter-Curses. Each spell has a different effect on the victim. There were a total of 33 spells that are available to users. House points and House Cup Members of Pottermore win and lose House points as they duel, brew potions, and explore the books. These points were then added and subtracted from that member's House (Slytherin, Ravenclaw, Gryffindor, or Hufflepuff) point total. The members of each House work together to gain more points than any of the other Houses. Every so often, a House Cup was awarded to the House with the most points, after which the points were reset. The first House Cup was awarded on 5 July 2012 to Slytherin, who also received early access to the first four chapters of Harry Potter and the Chamber of Secrets. The second House Cup was awarded to Gryffindor on 21 November 2012, whose members received screen-savers and desktop backgrounds for electronic devices. The third House Cup was awarded once again to Slytherin on 25 April 2013. As a reward, Slytherins gained early access to a Montrose Magpies badge. The fourth House Cup was awarded to Hufflepuff on 12 September 2013. As a reward, all members of the Hufflepuff house gained early access to Harry Potter and the Goblet of Fire. The fifth was awarded to Ravenclaw on 30 March 2014. The reward was announced on 4 April 2014, as being members of Ravenclaw house, users will enjoy early access to the final instalment of Harry Potter and the Goblet of Fire, as well as commemorative desktop wallpapers. On 26 September 2014, Ravenclaw retained their House Cup with Gryffindor being a close second. The House Cup was next awarded on 22 May 2015, and was won by Slytherin. The final House cup was awarded on 9 September 2015 and won by Hufflepuff house. Comments On 13 April 2015, Pottermore announced a deactivation of their comment boards in various sections of the site. Artwork A UK art studio, Atomhawk Design, created drawings of key scenes from the books in two and three-dimensional styles. ==Redesigned Pottermore (2015–2019)==

On 22 September 2015, Pottermore launched a newly designed site containing news, features and articles plus previously unreleased writing by J.K. Rowling and removed some of its most prominent features including the interactive Moment illustrations, House Cup, and Sorting Ceremony. A newly designed Sorting Ceremony was subsequently launched on 28 January 2016 in which users could reclaim their old house or be re-sorted. Pottermore continued to add new features to the site with a focus on expanding the wizarding world via interactive features and new J.K. Rowling writing. Since the site's relaunch Pottermore revealed the origins of the Potter family, locations and information regarding wizarding schools around the world and "History of Magic in North America". The representation of Native American beliefs, however, remained controversial and was not well received by scholars and Native Americans' rights activists. History of Magic in North America includes Rowling's fictionalized versions and inventions of "Native American Magic." Her use of Native American religious figures and symbolism from contemporary, living cultures for this work of fiction has been met with protests by Native American communities. While usually friendly and actively engaged with her fanbase on social media, after one brief exchange, Rowling went silent in the face of these criticisms, and refused to answer any questions or criticism from Native American fans or media. == Move to WizardingWorld.com (2019–2024) ==

A new website, WizardingWorld.com, opened in 2019. It eventually took over Pottermore, hosting much of the news and original writing content previously available on the Pottermore website. Pottermore now redirects to the Wizarding World website. In spring 2024, Pottermore Publishing and Audible announced a new upcoming full-cast audio book series that would feature over 100 voice actors to be released in late 2025. == Rebranding to HarryPotter.com (2024–present) ==

In autumn 2024, the website was rebranded as "HarryPotter.com". ==See also==