WJBF-TV began operations on November 26, 1953, as Augusta's first television station. The station was founded by the Georgia-Carolina Broadcasting Company, the broadcasting arm of local entrepreneur
J. B. Fuqua, who also owned
NBC Radio Network affiliate WJBF (1230 AM). WJBF-TV was a primary
NBC affiliate, but picked up programs from
CBS, ABC and
DuMont on a secondary basis. Sister station WJBF radio was sold by Fuqua in 1954 (it is now
WEZO). It lost CBS only three months later when
WRDW-TV (channel 12) signed on. On September 1, 1967, WJBF became a primary ABC affiliate. The move relegated NBC to a shared secondary affiliation with WRDW-TV. This was an unusual situation for a then two-station market, especially one as small as Augusta. ABC, as the smallest and weakest of the big three networks, would not be on nearly the same footing with CBS and NBC until the 1970s, when most markets of Augusta's size grew large enough to support three full network affiliates. However, fellow NBC affiliate
WIS-TV in
Columbia provided at least grade B coverage to the South Carolina side of the market. In contrast, no full-time ABC affiliate put even a grade B signal into the area. Fuqua reasoned that if channel 6 took a primary ABC affiliation, it wouldn't have significant out-of-market competition. Additionally, in 1966 Fuqua bought two full-time ABC affiliates,
WTVW in
Evansville, Indiana, and KTHI-TV (now
KVLY-TV) in
Fargo, North Dakota, and apparently wanted to get his other stations—WJBF and
KTVE in
El Dorado, Arkansas—in line with the new acquisitions. In 1969, Fuqua branched out into the movie theater business when he purchased Martin Theaters of Georgia, forerunner of
Carmike Cinemas. At the time, Martin Theaters of Georgia itself also owned
WTVM in
Columbus, Georgia, and
WTVC in
Chattanooga, Tennessee, also ABC affiliates. Those were added to Fuqua's portfolio. When WATU (channel 26, later WAGT) began operations in December 1968, conventional wisdom suggested that it would become a full NBC affiliate. However, since many Augusta viewers still didn't have UHF-capable sets, NBC allowed WJBF and WRDW-TV to continue to cherry-pick most of its stronger programs. For its part, WJBF kept airing both the
Today Show and
The Tonight Show, which preempted ABC's
The Dick Cavett Show among others. WATU was thus saddled with NBC's weaker programs, a major factor in the station going dark in 1970. When WATU returned to the air in 1974 as a full-time NBC affiliate, WJBF was forced to drop NBC programming once and for all, per an FCC order issued in 1971 that required VHF stations in markets with three or more commercial outlets to affiliate with only one network. Fuqua began breaking up his business empire in 1980. His television stations were among the first assets to be sold, with WJBF and WTVM going to
Missoula, Montana–based Western Broadcasting Company., and WTVC going to the
A. H. Belo Corporation of Dallas, Texas. In 1984, Western sold its broadcast holdings to the
SFN Companies, then-parent of educational publisher
Scott, Foresman and Company. In 1986, SFN was sold to Pegasus Broadcasting, a new firm formed by members of SFN's management. Pegasus quickly became part of
GE Capital in 1990. Spartan Radiocasting of
Spartanburg, South Carolina purchased the station in 1992. Spartan was renamed
Spartan Communications in 1995. Spartan merged with
Media General in 2000. WJBF replaced RTV with
MeTV on digital subchannel 6.2 on September 26, 2011, as part of a groupwide affiliation agreement with Media General; the channel replaced RTV on some Media General-owned stations in other market.
Augusta West, management of WAGT In October 2009,
Schurz Communications announced that it would enter into joint sales and
shared services agreements with WJBF, meaning that
WAGT's news operation and advertising sales department would be taken over by Media General. Most of WAGT's managerial staff were dismissed, and other employees were reassigned to different positions. Media General had initially intended to move WAGT into an expanded wing of the WJBF building in downtown Augusta. Both WJBF and WAGT have had a longstanding presence in the downtown area. Channel 6's facility on Reynolds Street was built around 1956, and channel 26 moved into its Broad Street building, a converted theatre, in 1981. However, it soon became apparent that WJBF's facility could not sustain the expansion necessary to house both stations. Media General instead chose to remodel what had been a
big-box store to contain the stations. The new facility, located at the Augusta West Shopping Center in a former
Barnes & Noble retail location, was opened in October 2011. While the two stations shared some internal services, WAGT's news operation and sales department operated autonomously from that of WJBF, and the two stations also produced competing news programming from their dedicated areas of the facility. The SSA was disbanded on February 16, 2016, after the acquisition of WAGT by
Gray Television, owner of WRDW-TV. Gray accused Media General of "[refusing] to agree to a smooth transition of personnel [from WAGT]" and not allowing them to move along to the station's new owner, as they fell under the employment of WJBF due to the shared services agreement. On February 26, 2016, an
injunction was granted against Gray by Media General, claiming that Gray violated the SSA by unwinding it following its purchase of WAGT. The agreement was to last through 2020, and stipulated that all future owners of the station would remain subject to it. ==Local programming==