, a National Historic site in the city's
New Center area, is home to the Fisher Theatre, with the WJR radio
antenna, presently used to relay audio to the transmitters for WJR and WDVD
WCX WJR traces its history to May 4, 1922. Effective December 1, 1921, the U.S. government for the first time adopted regulations formally defining "broadcasting stations". The wavelength of 360 meters (833 kHz) was designated for entertainment broadcasts, while 485 meters (619 kHz) was reserved for broadcasting official weather and other government reports. On May 4, 1922, the
Detroit Free Press newspaper was issued a license, with the randomly assigned callsign WCX, for operation on both broadcasting wavelengths. WCX made its debut, broadcasting from the
Free Press Building, on the same day it was licensed. The inaugural broadcast included an address by Michigan governor
Alex J. Groesbeck. 1922 saw a rapid expansion in the number of broadcasting stations, most sharing the single entertainment wavelength of 360 meters, which required progressively more complicated time sharing schedules among stations in the same region. The
Detroit News, which operated station
WWJ, bristled at having to suffer the "handicap" of being required to give up some airtime to WCX, which had, in the words of the
News, decided to "break in". In late September 1922 a second entertainment wavelength, 400 meters (750
kHz), was made available for "Class B" stations, which had higher powers and better quality equipment and programming. Both WCX and WWJ qualified to use this new wavelength on a timesharing basis, and WCX ended use of the 485 meter "market and weather" wavelength. In early 1923, the United States further expanded the broadcast station frequencies into a band running from 550 to 1350 kHz. The Class B frequency of 580 kHz was designated for use by qualified stations in the "Detroit/Dearborn" area, and both WCX and WWJ were assigned to this frequency. On December 8, 1924, WCX opened studios atop the new
Book-Cadillac Hotel in downtown Detroit, with transmitter facilities on the roof. Hometown poet
Edgar A. Guest and the
Jean Goldkette orchestra participated in the program. In January 1925, WWJ's reassignment to 850 kHz left WCX as the sole station remaining on 580 kHz.
WJR-WCX On August 20, 1925, the Jewett Radio & Phonograph Company received a license for a new station, WJR. The company also took over WCX, consolidating operations in
Pontiac, Michigan, as WJR-WCX on 580 kHz.
Goodwill Station ownership On January 1, 1927, the station was taken over by
George A. Richards, a local
Oakland-
Pontiac automobile dealer. Richards would later also assume control of
WGAR in
Cleveland and
KMPC in Los Angeles. WJR adopted the slogan "The Goodwill Station" and on May 9, 1927, began carrying programs from the recently formed
NBC Blue Network. On November 11, 1928, the
Federal Radio Commission implemented a major AM band reorganization, under the provisions of its
General Order 40. This reallocation divided stations into three classes, which became known as "Clear", "Regional" and "Local". WJR-WCX was assigned as the sole North American occupant of the clear channel frequency of 750 kHz. On December 16, 1928, the station moved from the newspaper's offices to its current location in the Fisher Building in uptown Detroit, and began identifying as "WJR Detroit, from the Golden Tower of the Fisher Building". In 1929, the license was transferred to "WJR, Goodwill Station, Inc.", and on April 22, 1929, "WCX" was formally dropped from the dual call sign, with the station becoming just WJR. In 1931, WJR raised its power to 10,000 watts. The station switched
network affiliation from NBC Blue to
CBS on September 29, 1935, and at the same time station officials formally dedicated WJR's new 50,000-watt transmitter. On March 29, 1941, the station moved from 750 to 760 kHz, in accordance with the
North American Regional Broadcasting Agreement frequency reallocations. Although station owner George A. Richards purchased the
Detroit Lions professional football team in 1934, WJR did not begin to broadcast their games until the 1938 season. WJR signed on an
FM outlet in 1948, on 96.3
MHz. This station was known as WJR-FM until 1982, when it became WHYT. The station is now
WDVD.
Capital Cities ownership Richards died in May 1951, and in 1964, Goodwill Stations was sold to
Capital Cities Communications, which later merged with
ABC and still later with the
Walt Disney Company. Upon the sale, WJR's slogan became "The Great Voice of the Great Lakes". Also in 1964, WJR acquired full rights to
Detroit Tigers baseball games, with announcers
Ernie Harwell and
George Kell, who had begun broadcasting Tiger games in 1960. Previously, WJR had carried only night games with day games on
WKMH and
WJBK. The station became the flagship of the Tiger Baseball Network.In the late 1960s, WJR also became the flagship station for
Detroit Red Wings hockey and
Detroit Pistons basketball. The station's advertising campaigns and jingles included "W-J-R ... Radio 76 ... Cares About Detroit" and "This is America's finest - AM stereo 76".
J. P. McCarthy regularly stated, in a nonchalant way, "This is the world's greatest radio station, WJR Detroit", with a manner that made it seem like the most obvious of facts. WJR broadcast in
C-QUAM AM stereo, from 1982 to 2006, and was received in stereo at great distances at night. WJR's Detroit Tigers home games were broadcast in stereo, as were the Thanksgiving Day Parades. For much of its history, WJR served as a powerhouse in Michigan sports radio. However, in 2001, the station lost its longtime
flagship rights to the Detroit Tigers and
Detroit Red Wings, both of which moved to
CBS-owned
WXYT and
WXYT-FM. Then, in 2005, the station dropped its status as the flagship station for
Michigan Wolverines football and basketball in favor of a flagship rights deal with the
Michigan State Spartans. WJR had served as flagship for Michigan State prior to 1976.
Cumulus Media ownership WJR was sold with other ABC Radio stations to
Citadel Broadcasting on June 12, 2007. Citadel merged with
Cumulus Media on September 16, 2011. WJR broadcast an
HD Radio signal for about a two-year period (2006–2008) (also on
WDRQ's HD2
digital subchannel), eventually eliminating night time HD radio use, then dropping it completely on both WJR and WDRQ-HD2, returning to only its analog signal. On November 20, 2015, WJR announced it would take over as flagship station of the Detroit Lions in 2016, with the team moving over from WXYT-FM. The live sporting events meant that regular programming might be pre-empted. (During parts of the season when Michigan football and Tiger baseball were both on, Tiger baseball took precedence, and if a Michigan football game was either just beginning or really good when Tiger baseball came on, an announcement would come on as the football game faded out, stating the need to switch due to contractual obligations. Otherwise, the announcement would just simply state the station is leaving the Michigan game for the Tigers. Either way, listeners were directed to
CKLW in nearby
Windsor, Ontario, for the conclusion of the game). On December 18, 2020, the Detroit Lions announced that
Audacy signed a deal for WXYT-FM to become the flagship station for the 2021 NFL season after a five-year partnership. For many years, WJR aired
Rush Limbaugh in early afternoons. Following Limbaugh's death in 2021,
Dan Bongino took over the noon to 3 pm time slot on WJR and many other Cumulus stations. Bongino's show is distributed by
Westwood One, which is the national syndication arm of Cumulus Media. Following disputes with Westwood One and Cumulus over a
COVID-19 vaccine mandate, Bongino announced plans to end his Cumulus radio show at the end of his contract 18 months in the future. Cumulus began phasing his show out of its stations' lineups, including WJR in June 2023. At that time, WJR announced a new lineup of local personalities weekdays from 5 am to 8 pm. Morning show host Paul W. Smith would move to early afternoons in place of Bongino, with Guy Gordon who previously hosted afternoons moving to morning drive. New shows hosted by Chris Renwick and Sean Baligian were also added to the schedule. ==Father Coughlin broadcasts==