The station
signed on the air on April 10, 1967. It had a
beautiful music format. The original
call sign was WEZK, which stood for "Easy Listening in Knoxville". WEZK played quarter-hour sweeps of mostly instrumental soft music, especially
cover versions of popular adult songs along with
Broadway and
Hollywood show tunes, with limited commercials and chatter. The station was assigned the WJXB-FM call letters by the
Federal Communications Commission on January 21,
2002. This was to tie into the success of its long-time
sister station in
Nashville,
WJXA (92.9). WJXA was a similar easy listening station in its early years switching to adult contemporary, and like WJXB, has long lead the market in listenership and is similarly-operated. They both use a
bee as their mascot. Management announced on May 28, 2014, that Midwest Communications would purchase nine of the ten radio stations owned by
South Central Communications, including WJXB-FM. With this purchase, Midwest Communications expanded its portfolio of stations to
Evansville, Knoxville and Nashville. The sale was finalized on September 2, 2014, at a price of $72 million. ==Translator==