Following ten years of delays, the station signed on February 14, 1979, as WGUY-FM on 100.9 MHz. It was owned by Stone Communications along with WGUY (1250 AM); the stations simulcast a
top 40 format, but WGUY-FM was able to operate 24 hours a day, in contrast to the AM station's
daytime-only operation. Stone Communications sold WGUY-FM and WGUY (1200 AM) to John Pineau's Sunspot Broadcasting for $1 million in 1987. Pineau changed the
call sign to WKIT-FM, relaunched the station with a "hip adult" format, added newscasts from the
ABC Direction Network, and announced plans to move to 100.3 MHz with a larger signal. WKIT-FM moved to 100.3 in October 1988. After filing for
chapter 11 bankruptcy, Sunspot Broadcasting sold WKIT-FM and WKIT (AM) to Eric D. Hake and Raymond H. Lynch's H & L Broadcasting for $293,000 in 1991. Author
Stephen King, who already owned
WZON, bought WKIT-FM and the AM station—by then
WNSW—from H & L in 1995 for $800,000; WKIT, which was valued at $450,000, joined WZON as part of
the Zone Corporation. While King planned no changes to WKIT's "Rock 100" programming or WNSW's
news/talk format, On Stephen King's official website, there was an advertisement for WKIT. In his novel
11/22/63, Jake saves most of the Dunning family, and when he comes back to 2011 he looks up Ellen Dunning (who was 7 in 1958) and calls her, learning she is a "jock for WKIT in Bangor, you know, a disk jockey?". On December 2, 2024, King announced that WKIT as well as its sister stations
WZLO and WZON would cease broadcasting at the end of the month, citing ongoing financial losses. Subsequently, on December 23, Jeff Solari and Greg Hawes, through Rock Lobster Radio, announced that they would acquire WKIT, and would begin operating the station under a
local marketing agreement (LMA) on January 1, 2025. Solari had previously served as a reporter for
WLBZ and a sports talk host for WZON and
WEZQ, while Hawes owns restaurants and a marijuana dispensary in the Bangor area. Rock Lobster completed the acquisition in March 2025. WZLO and WZON, whose closures went forward, would be separately sold to Mix Maine Media in February 2025; on October 31, 2025, Rock Lobster Radio announced that Mix Maine Media would acquire WKIT as well, with an LMA taking effect on November 1. ==References==