The station was assigned the
WLAF call sign by the
Federal Communications Commission. When WLAF initiated broadcasting in 1953 its studio was located in central La Follette, in the Fleet Building. The present (2016) studio was constructed in 1966. The station programs strictly to
Campbell County, Tennessee; providing
local news, sports, weather, school information, community announcements, public meeting coverage, and news from local churches. With
radiothons, WLAF raises thousands of dollars each year for charities, including the Campbell County Cancer Association, Open Arms Ministry, Toys from Heaven, and aid to local families and persons struck by various disasters. Managers over the years include Hillard Mattie, Elmer Longmire, Bill Waddell, and Harold Branam. WLAF started the long-running
Tennessee Jamboree - a live show, held in downtown LaFollette every Saturday night. The show drew well-known singers and musicians, and was well-attended. The show featured the popular Blue Valley Boys. WLAF began operating Channel 12 Comcast TV on September 1, 1991. WLAF Cable Channel 12 broadcasts local news, religious programming, local sports, and a yearly Christmas parade. When WLAF's cable channel signed on in September 1991, it was on cable channel 4. ==References==