Early history of MSOE stations On July 22, 1922, a broadcasting license was issued jointly to the School of Engineering of Milwaukee and the daily evening newspaper, The
Wisconsin News, which was owned by the
Hearst Corporation. The call letters assigned (sequentially, they had no meaning) were WIAO. Since December 1, 1921, radio stations had been assigned two wavelengths: 360 meters (833 kHz) for "broadcasting news, concerts and such matter", and 485 meters (619 kHz) for "broadcasting crop reports and weather forecasts". As such, WIAO was licensed to broadcast on a
wavelength of 360 meters (833.3 kHz). Although its license called for "unlimited" time at a power of 500 watts, the fact that the three other Milwaukee stations: WAAK (Gimbel Brothers department store), WCAY (Kesselman O'Driscol Music Co.) and WHAD (
Marquette University), were also licensed for the 360 meter band, meant that WIAO had to share time with them. At 10:15 a.m. on October 23 of that year, WIAO went on the air from the school's Marshall Street building with 100 watts of power, using a student-built transmitter. That power level was formalized on January 9, 1923, when a new license was issued. On July 23, 1923, another new license was issued — this time solely to the School of Engineering — specifying a power level of 200 watts. The power level was reduced to 100 watts on October 9. On May 31, 1924, the station was authorized to shift its frequency to 246 meters (1220 kHz). On August 18 of that year, WIAO changed its call letters to WSOE. On December 31, the school announced that it had purchased all of the equipment of
WCBD in
Zion, Illinois (one of the first religious stations, which also preached "
flat earth" information). The purchase included a new, more powerful (500 watt) transmitter and twin towers, which were mounted atop the school's Oneida (now Wells) Street building. The new WSOE was dedicated on July 8, 1925. At that time,
The Wisconsin News took over programming the station full-time, while the School of Engineering took care of technical operations. Formal approval of the power increase was issued on July 15. The reassignment affected almost 600 of the nation's 694 radio stations. WSOE was shifted to a wavelength of 270 meters (1110 kHz).
The Journal Co. had programmed Marquette University's station, WHAD, since January 1925. It could not come to a satisfactory agreement with them on where to take the station, and at the suggestion of a Federal Radio Commissioner, decided to purchase another. On April 20, 1927, The Journal Co. purchased WKAF. On June 1, 1927, WSOE was shifted to a frequency of 1110 kHz and its power reduced to 500 watts. and ordered to share time with WKAF until the Journal Co. took over the latter station, at which time WHAD would be moved to another frequency. That happened on July 25, 1927, and the call letters were changed to
WTMJ. As a result, WHAD was shifted to 270 meters (1110 kHz) on September 15, and ordered to share time with WSOE. On October 15, WSOE's power was cut to 250 watts. at 250 watts of power. The new assignment took effect on November 11. It was also ordered to share time with WHAD, with WISN receiving six-sevenths of the available time, and WHAD one-seventh. The studios, transmitter and towers were still located at the School of Engineering. WHAD had objected to the time-share arrangement with WISN, but its request to shift to 900 kHz was denied by the FRC on October 22. WISN applied for permission to increase its power to 1000 watts on July 29, 1930, and it was granted by the FRC on September 12. The station was sold to
The Wisconsin News in November of that year. The station continued to be located at the School of Engineering until 1932. That year, the School of Engineering reorganized itself as a non-profit corporation, and changed its name to the
Milwaukee School of Engineering (MSOE). It moved from the Oneida Street building after purchasing the German-English Academy on North Broadway Street. Hearst also owned the morning newspaper,
The Milwaukee Sentinel, and the WISN station offices and studios were relocated to its building on Michigan Avenue. The transmitter and tower were relocated to the top of the Milwaukee Electric Railway & Light Co.'s Public Service Building, and the newspaper took over operational responsibility for WISN.
WSOE, WMSE In 1968, MSOE students signed on another station using the call letters
WSOE (which were not officially assigned). This time, it was an unlicensed
carrier current AM station. Transmitters were installed in each of the two dormitories, and carried via a low power wireless microphone type transmitter operating on 91.7 MHz from the studio two blocks away. Although intended as a "studio-transmitter link", the FM signal could be picked up on campus by anyone with an FM radio. In July 1978, MSOE students applied for an FM construction permit for an educational station on 91.7 MHz—although the application was in the name of the school's board of regents. The school received a construction permit on December 12, 1979. The call letters "
WSOE" had been given to the newly formed college radio station at
Elon University in 1977. MSOE's very own 1000-watt
FM station,
WMSE, applied for its license and officially began programming on March 17, 1981. Programming consisted of an eclectic mix of
freeform programming from volunteer DJs. Most DJs have three-hour time slots, and program as they wish, mostly within their chosen formats. In 1988-89 there was a brief period of controversy for the station as it banned the musical genre
heavy metal, arguably WMSE's most well-publicized late night programming. A small backlash was aided by local musician advocates, as well as record producer
Eric Greif, which included an organized advertising boycott which was covered by the Wisconsin media. In 1994, the station upgraded its equipment and increased its power to 3200 watts. In the late 1990s the station expanded its potential audience through its website, wmse.org, which supports live streaming audio as well as downloadable archives. In 1999, the university cut the station's funding, and it is now entirely listener and sponsor supported, with most money being raised by twice-yearly on-air fund drives. Since 2003, WMSE has released a series of CD compilations featuring performances recorded live in the station's studio. ==Fund raising activities==