A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P
grocery stores. Following the 1936 opening of A&P's first modern
supermarket (in
Braddock, Pennsylvania), A&P expanded ''Woman's Day'' in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (¢ today), the magazine featured articles on childcare,
crafts, food preparation and
cooking, home decoration, needlework and
health, plus a revival of cartoonist
Walter Hoban's
Jerry on the Job comic strip in a 1939
Grape-Nuts ad campaign. Sold exclusively in A&P stores, ''Woman's Day
had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day'' had climbed to a circulation of 6,500,000. In a mid-1960s appeal to
Madison Avenue, an ad for ''Woman's Day'' showed a friendly
pharmacist named I.A. Morse next to copy that claimed: Fawcett was sold to
CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 ''Woman's Day'', along with the rest of Diamandis, was acquired by
Hachette Filipacchi Médias which published the magazine from offices at 1633 Broadway in New York.
Hearst Magazines bought the Hachette magazines in the US in 2011. Under Hearst ownership, the magazine switched to bimonthly frequency. ==Editors==