Sponsors of the original WFA competition (1970–1993) included
Mitre, (2006–2011). From 2007,
Tesco obtained additional branding and advertising rights through their partnership agreement with the FA. Despite sponsorship by these major companies, entering the tournament has actually cost clubs more than they often get in prize money. In 2015 it was reported that even if
Notts County had won the tournament outright the paltry £8,600 winnings would leave them out of pocket. The winners of the men's
FA Cup in the same year received £1.8 million, with teams not even reaching the first round proper getting more than the women's winners. In September 2020, the FA announced that health and life insurance and investment company
VitalityHealth had signed a deal to become the sponsor of the competition until July 2023. In November 2023, after three years with Vitality, the FA announced that
Adobe Inc. would become the sponsor of the competition for three years, through to July 2026. The partnership would focus on "increasing fan engagement and raising the profile of the competition". In addition, all 460 clubs that participate in the competition would gain access to, and training on
Adobe Express, a graphic design tool. ==Notes==