World Film was to be the distribution arm for three main production companies: Selznick's own production company called
Equitable Pictures,
Jules Brulatour's
Peerless Pictures, and the
Shubert Pictures production company founded by the strong-willed promoter and entrepreneur
William Aloysius Brady. Under this arrangement, World Film was the distributor for some 380 short films and features from 1914 through 1921. It also became a production company, with filming centered at Brulatour's Peerless Studio facilities, and run by Brady. The Schuberts intended to use their own chain of vaudeville and legitimate theaters as film venues. In the period between 1912 and 1915, all five of the most important film production companies in the U.S. had similar ties to theatrical entrepreneurs, hoping to leverage their theater chains:
Famous Players Film Company,
Klaw & Erlanger's "Protective Amusement Company", the
Jesse L. Lasky Company, the
Triangle Film Corporation, and World Film. By 1916, Selznick was ousted from World Film by its board. Chicago investor
Arthur Spiegel was put in charge as president. Production remained at Fort Lee until 1919, when the company was re-purchased by Selznick and absorbed into his Lewis J. Selznick Productions, based on the
west coast of the United States. == Talent ==