World Water Monitoring Day was an international day established in 2003 by America's Clean Water Foundation (ACWF) as a global educational outreach program. The program, subsequently named the "World Water Monitoring Challenge" and "EarthEcho Water Challenge," aims to build public awareness and involvement in protecting water resources around the world by empowering citizens to carry out basic monitoring of their local water bodies. Roberta (Robbi) Savage, ACWF's president and CEO created WWMD, and Edward Moyer was the first WWMD Coordinator.