Early years and relaunch entrance at a WOW! event WOW has been recognized as one of the few nationally broadcast wrestling promotions featuring an all-female roster. Only 24 television episodes and a
pay-per-view event were produced during its initial run. In 2002, McLane sought a partnership with
Kiss frontman
Gene Simmons to revive the promotion. In July 2011, WOW TV reruns began airing on the
ABC affiliate
KTNV in Las Vegas. On May 29, 2012, McLane and Buss announced their intention to revive WOW and produce new episodes. Later that year, WOW reruns began airing on
The CW Las Vegas station
KVCW starting on December 9. In December 2014, WOW announced that it would be producing content for digital media in 2015. Marketed as "WOW Superheroes", its roster of characters are portrayed as empowered women from all different backgrounds and professions. A second season premiered on March 1, 2016, on
YouTube. Its fourth season premiered February 28, 2017. On April 20, 2017,
MGM Television announced that
Mark Burnett, MGM's President, Television Group & Digital, and Jeanie Buss formed a partnership to develop new WOW content across a range of unscripted programming and digital formats. In June 2018, it was announced that tapings for a new weekly program on
AXS TV titled
WOW: Women of Wrestling would begin on October 10, 2018, at the Belasco Theater in
Los Angeles, WOW debuted that January 18 as part of AXS TV's "
Friday Night Fights" lineup of shows. The AXS TV premiere marked WOW's first television broadcast of new content in almost eighteen years.
WOW: Women of Wrestling ran for two seasons on AXS TV. In June 2020, it was reported that AXS had cancelled the series.
Return to syndication On October 6, 2021, it was announced that
CBS Media Ventures, the syndication arm of
Paramount Global, had entered into a multi-year distribution agreement for WOW that will see new episodes produced for weekend syndication starting in Fall 2022. On October 7, WOW announced that
April Mendez (formerly AJ Lee in
WWE) joined the company as an executive producer and
color commentator. On January 21, 2022, WOW announced in a press release that "never-before-seen" episodes from "season 7" would debut on
Pluto TV and
The CW app starting January 22. On August 1, 2022, it was announced that new episodes of the series will begin airing on September 17, 2022, internationally from
Paramount Global Content Distribution, the international arm of its United States syndicator
CBS Media Ventures. It has also been licensed for broadcast in Canada, Australia (where it airs on Paramount-owned
10 Play) and Indonesia. In December 2022,
The New York Times reported that WOW was the highest rated wrestling television show produced outside of
WWE and
All Elite Wrestling, ahead of those produced by
TNA Wrestling and
New Japan Pro Wrestling. This was attributed to the show being available in every cable home in the United States, as well as airings in Canada and Australia. On May 16, 2025,
Variety reported that
Paramount Global Content Distribution would launch
Wrestling Central, a
free ad-supported streaming television (FAST) channel on
The Roku Channel in the United States and Canada. The channel will feature weekly matches from WOW alongside the
National Wrestling Alliance (NWA), including new matches, classic episodes, previously unreleased content, specials, and documentaries. ==Seasons==