In 1913 the street was named after General
William Jenkins Worth. The first steps to become fashionable started with the construction in 1918 of the
Everglades Club at the west end of a dirt road. Rising rents at the then-fashionable Beaux Arts Building on Lake Trail, north of the Biltmore Hotel, caused merchants to move south to what became Worth Avenue. Worth Avenue was lined with
coconut palms that succumbed to
lethal yellowing blight in the 1970s.
Adonidia or "Christmas palms" replaced them, but they were not in proportion to the buildings on the street. The street was renovated in 1983, but major makeover was completed in 2010. The $15.8 million Worth Avenue Improvement Project was conducted during the off-season and lasted two years, with the Town of Palm Beach and City of West Palm Beach responsible for $1.25 million of the cost and $14.77 million from the issuance of public improvement revenue bonds. This major streetscape redesign included planting of 200 mature coconut palms, each from tall, installing
tabby concrete sidewalks that are typically used for expensive residences, and building a
clock tower on the beach side. == Retailers ==