WPFP changed its format from
sports talk to
conservative talk on July 1, 2010. The station broadcast as WNBI from 1968 to 2010, when it reverted to its original call sign. On October 22, 2018, WPFP changed its format from talk to
variety hits, branded as "103.1
Jack FM" in reflection of its simulcast on FM translator W276DJ (103.1). Former owner
Stephen Marks died on May 11, 2022; he owned the station through Park Falls Community Broadcasting. In 2023,
Civic Media bought WPFP and
WCQM from Marks' estate for $210,000. In February 2024, WPFP rebranded as "103.1 Trail Mix". ==References==