"106.3 the Mountain" dropped
classic hits late in 2009 for sports talk. On September 29, 2014, the station dropped
ESPN Radio for a locally programmed
country music format, with an emphasis on music from the 1970s through the 2000s and local news. In January 2018, they added long-time East Tennessee radio personality, Mike Howard to the line-up with the "Mike in the Morning" radio show. The station has since moved from country to a classic hits format. On August 7, 2025, WPFT changed their format from regional Mexican (as "Que Buena 106.3") to conservative talk, branded as "Talk 106.3". ==Former logo==