The AM 1540 frequency in Exeter went on the air on June 4, 1966, as WKXR. It was owned by Frank Estes, who also owned
WKXL in
Concord, New Hampshire. Estes sold the station in 1978, The
call sign stood for "
Music of Your Life", a
syndicated adult standards format. In 1998, Capstar acquired WMYF from
CBS Radio. (CBS had obtained the station after its purchase of
American Radio Systems.) The station began to simulcast the
news/talk format of
WGIR, a sister station in
Manchester, New Hampshire; a call sign change to WGIP followed on October 2. upon the merger's completion in July 1999, the combined company was named AMFM Inc. AMFM was in turn acquired by Clear Channel Communications in a deal announced on October 4, 1999, and completed in August 2000. After WGIP was placed into the
Aloha Station Trust in 2008 as a result of the privatization of Clear Channel (now
iHeartMedia, Inc.), the station was sold to Aruba Capital Holdings, LLC in 2009. After Aruba closed on the sale on March 9, 2009, the call sign was changed to WXEX on March 16, 2009. On August 11, 2011, the station began simulcasting with 92.1 WXEX-FM in Sanford, Maine, which Aruba had acquired earlier in the year. On April 14, 2015, WXEX owner Aruba Capital Holdings LLC entered into a
local marketing agreement (LMA) with
WNBP/
WWSF owner Port Broadcasting LLC whereby the latter assumed operational control of WXEX and WXEX-FM. On August 20, 2015, WXEX and its FM sister station shifted their format from
classic hits to
classic rock, branded as "Classic Rock 92.1"; the move was made to distinguish WXEX from WWSF's oldies format. Effective January 31, 2017, Aruba Capital sold WXEX, WXEX-FM, and W246BP to LMA partner Port Broadcasting. In return, Aruba Capital received a 26.9 percent stake in Port Broadcasting, giving Aruba Capital principal Andrew Hartmann a controlling interest in the new licensee. During
Labor Day Weekend in 2018, WXEX and WXEX-FM
stunted with a broadcast of the
Drake-Chenault documentary
The History of Rock and Roll. On September 3, 2018, the stations changed to an oldies format, branded as
Seacoast Oldies, in effect reversing the 2015 format change. Port Broadcasting agreed to sell WXEX, WXEX-FM, and translators W246BP and W298CU to the
Educational Media Foundation (EMF) for $690,000 in April 2023. EMF already operated
Air1 station
WNHI in
Farmington, with its
K-Love network only available via stations in surrounding markets. Following the sale's completion on July 24, 2023, the "Seacoast Oldies" programming moved to WWSF on July 24, 2023, and WXEX joined K-Love; ==Translators==