Establishment and students of the
University of North Carolina Wilmington nearby The first documented history of present-day Wrightsville Beach began when the
Lords Proprietors granted land to Charles Harrison in 1725. The land grant was for located north of the present day Heide Trask Bridge that runs over the
Intracoastal Waterway and was the first formal ownership of property near the beach. In the 1700 and 1800s the Hammocks (Harbor Island) were accessible by a footbridge from the mainland, but the beach itself was only accessible by boat. In 1853, the Carolina Yacht Club was founded by seven local men who loved to sail and race boats. It is currently known as the seventh oldest
Yacht club in America. It was the first permanent structure on the beach and was only accessible by boat. This was followed by a few scattered cottages and commercial buildings began springing up on what was then known as Ocean View Beach. The town bears the name of Joshua G. Wright of Wilmington (1842-1890), who developed a local realtor company. A post office called Wrightsville was subsequently established in 1881. Accessibility to the beach improved in 1887 when Shell Road was completed, running from Wilmington to the edge of the current
Intracoastal Waterway. The town was incorporated in 1899 as Wrightsville Beach, in honor of the Wright family of Wilmington and the community of Wrightsville on the mainland side of Harbor Island.
Development By the late 1800s, ownership of the land had passed to the MacRae family of Wilmington. In 1887 passenger service began on the Wilmington Sea Coast Railroad from Wilmington, bringing people from downtown Wilmington to the edge of Bradley Creek. In 1889, the Ocean View Railroad built a track across Banks Channel to carry visitors to the oceanfront. Having already established a power generation company, in 1902 Hugh MacRae (March 30, 1865 - October 20, 1951) took control of the city of Wilmington's utilities by forming the Consolidated Railroad, Power & Light Company (CRPLCo, subsequently renamed the Tidewater Power Company, which became part of the
Carolina Power & Light Company in 1952 post-MacRae's death). The Ocean View Railroad was subsequently converted to an electric streetcar. After MacRae took over the Wilmington Sea Coast Railroad, he consolidated the area's lines into one electric streetcar system, carrying people from downtown Wilmington to one of seven stations along what became South Lumina Avenue. Automobiles were not to be found on Wrightsville Beach until the causeway was built in 1926 , giving the CRPLCo streetcar a virtual monopoly on transportation. The streetcar operations also carried freight with adapted freight cars, often part of the operations consist mainly of carrying ice in an era before indoor refrigeration was available, allowing the subsequent development of far more snack stands and soda shops along the beach. With the CRPLCo electric streetcar now in operation, the MacRae family began developing plots of land both along the streetcar line and Wrightsville Beach as a beach resort. The two hotels on the beach were renovated, and the first public entertainment venue on the beach was built, named Lumina, because of the 6,000 exterior lights that illuminated the building. It was opened in 1905 with a venue for dancing and socializing, games, food, and entertainment. It attracted many entertainers and musicians, including the Big Bands of the 1930s and 40s. In 1913, Lumina enlarged the dance floor and added a movie screen in the surf from which they showed silent films. After World War II, its popularity slowly declined due to the cancellation of the trolley service to the beach in 1940 and the growing number of other entertainment venues in and around the area. Lumina changed hands a few times after the war as people tried various ways to make it the hottest spot on the beach. It was a skating alley and then a bar before it was closed in 1972. The health department then condemned lumina. It was condemned in 1973 and beachside condominiums took its place. In 1923 Shell Island was purchased by the Home Realty Company to build a resort for
African Americans in the community. They built a pavilion, boardwalks, concessions, and bathhouses. Visitors could ride the streetcar to Harbor Island and board the ferry, taking them over to Shell Island. But in 1926, a massive fire burned every structure on the island. Never rebuilt, transportation to Shell Island also hence ceased. In 1937 the third pier in North Carolina, the Ocean View Pier, was constructed. In 1939 it was bought by Johnnie Mercer and renamed after its new owner. Hurricanes have really taken a toll on the pier. It was hit by hurricanes
Hazel,
Connie,
Bertha, and
Fran. After Fran in 1996, the pier was so damaged that it was closed until 2002, reopening with a whole new look. The current Johnnie Mercer's Pier is made of reinforced concrete and still stands today with a gift shop, restaurant/ice cream bar, and various arcade machines. A second pier was constructed in 1938 by Floyd Cox and named the Mira Mar Fishing Pier. It was built on top of the wreck of the Fanny and Jenny, a Confederate blockade runner that ran aground during its maiden voyage in the
Civil War in 1864. The wreckage created a natural reef, making for good fishing. Originally Mira Mar was long and boasted a bowling alley and restaurant. The pier was later bought and briefly renamed the Luna Fishing Pier and then the Crystal Fishing Pier. The construction and popularity of these new buildings were made possible in part by constructing a highway and car bridge to the beach in 1935. A causeway from the mainland to Harbor Island was built in 1926. This allowed people to drive to the first part of the beach. The opening of a road all the way from the mainland to the beach, with a bridge over Banks Channel, allowed residents and visitors to access the town via road easily. On April 18, 1939, W.R. "Tuck" Savage, who had operated the first electric streetcar in Wilmington, also piloted the city's last one on a return trip to Wrightsville Beach. ==Storm activity==