A write-down is an accounting treatment that recognizes the reduced value of an
impaired asset. The value of an asset may change due to fundamental changes in technology or markets. One example is when one company purchases another and pays more than the net
fair value of its
assets and
liabilities. The excess purchase price is recorded on the buying company's accounts as
goodwill. If it becomes apparent that the purchased asset no longer has the value recorded in the goodwill account (i.e., if the asset cannot be resold at the same price), the value in the goodwill asset account is "written down". One example is when
Rupert Murdoch's
News Corp bought
Wall Street Journal publisher Dow Jones at a 60% premium in 2007, which News Corp. later had to write down by $2.8 billion because of declining advertising revenues. A write-down is sometimes considered synonymous with a write-off. The distinction is that while a write-off is generally completely removed from the
balance sheet, a write-down leaves the asset with a lower value. As an example, one of the consequences of the
2007 subprime crisis for
financial institutions was a revaluation under
mark-to-market rules: "Washington Mutual will write down by $150 million the value of $17 billion in loans". ==Criticism==