WROV-FM

WROV-FM HD2 carries an African-American-oriented all-news format under the branding "Roanoke's BIN 96.7", reflecting its carriage on FM translator W244AV (96.7 FM) in Blacksburg. The subchannel previously carried an alternative rock format as "96.7/96.9 Alt Project"; at the time, it was also heard on W245BG (96.9 FM) in Roanoke. On February 8, 2018, WROV-FM HD2 rebranded as "Alt 96". On November 18, 2020, WROV-FM HD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG. ==History==

WROV-FM first signed on the air in January 1950 as WMVA-FM. It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke. History of call letters The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming. In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957. ==References==