WSWR-FM signed on December 1, 1981 under the ownership of Petroleum V. Nasby Corporation with studios located at 47 East Main Street in downtown Shelby. The station moved to
Mansfield when it was purchased by Joel Fairman of Faircom Inc. who owned
WMAN (AM) and
WYHT. Faircom purchased WSWR-FM for $1.125 Million and moved the studios. Faircom was purchased by Regent Communications of Mansfield only a few months later in 1997 as part of a group acquisition for $32 Million Dollars and included
WFNT and
WCRZ in
Flint, and
WWBN in
Tuscola both in Michigan. Shortly after the much anticipated Clear Channel/AMFM merger in 2000, Regent Communications announced it would swap WYHT and WMAN Mansfield, WSWR Shelby, KZXY-FM Apple Valley, KIXW (AM) Apple Valley, KIXA Lucerne Valley, KATJ-FM Victorville and KVTR Victorville plus an additional $67 Million in cash. In return Regent Communications secured new markets with both Albany and Grand Rapids ==References==