WPAG In the 1920s, there were three short-lived radio stations licensed to Ann Arbor: WMAX (1922), WQAJ (1923; owned by the
Ann Arbor News) and WCBC (1924–25; owned by the
University of Michigan). In addition, WJBK (now
WLQV), licensed to nearby
Ypsilanti, signed on in 1925. In 1940, WJBK was moved to Detroit, leaving
Washtenaw County without a radio station until
WPAG first took to the air. It signed on the air on April 26, 1945. WPAG's studios were located on the third floor of the Hutzel Building, at the corner of Main at Liberty Streets in Ann Arbor. (Currently, a digital service called A3 Radio netcasts from the old WPAG studios.) Owned by brothers Paul and Art Greene, the call letters WPAG were selected to reflect their names. (For many years there was a ladies lingerie and apparel store down on the Hutzel Building's first floor, which caused long-time
University of Michigan football broadcaster
Bob Ufer to joke that WPAG really stood for "Women's Panties And Girdles".) WPAG also briefly operated a television outlet,
WPAG-TV on channel 20 in the 1950s.
Top 40 Hits In the 1960s, WPAG was one of several stations in the Ann Arbor market featuring
Top 40 musical fare. One of its most popular personalities was Dave Pringle, who later became a fixture on Detroit radio as "Dave Prince." (He adopted that name after
Billboard Magazine mistakenly referred to him as such in one issue, and Pringle decided he liked "Prince" better.) The station is also notable for being possibly the first to play
Bob Seger, who grew up in Michigan. In 1961, Seger convinced the station to play a demo of "The Lonely One," a song he had recorded with his group at the time, the Decibels. By 1970, WPAG had transitioned to a
full service format featuring
MOR/
adult contemporary music. It was an
affiliate of the
ABC Information Network. The station remained successful until the late 1970s, when a recession led to declining business and forced the laying off of several employees. An early 1980s change to an
adult standards format garnered the station increased audience, but from advertiser-unfriendly older demographics. After a return to the station's longtime AC format proved unsuccessful, WPAG made a switch to
country music after Christmas of 1985. The new "1050 Country", consulted by Ed Buchanan of
Grand Rapids' successful
WCUZ, was intended as a cosmopolitan variant of the country format for Ann Arbor and mixed in compatible soft rock titles by artists such as Bob Seger and
Crosby, Stills and Nash, alongside current and classic country hits.
WPZA and WTKA In December 1987, the station was purchased by
Tom Monaghan and had its
call sign changed to
WPZA, a nod to Monaghan's thriving
Domino's Pizza business. Under Monaghan, the unsuccessful cosmopolitan country format was dumped for another stab at full-service adult contemporary. In late 1992, Monaghan (who later owned
Ave Maria Radio, including
Ypsilanti's
WDEO), sold WPZA to the MW Blue Partnership. Eventually, it went to
Cumulus Broadcasting and then to
Clear Channel Communications. Clear Channel flipped the station to
WTKA. In 1997, WTKA's daytime schedule featuring a variety of programming, ranging from local sports and financial talk shows, a farm report, the
nationally syndicated Joy Browne advice show, the
Alan Colmes talk show, and the
One-on-One Sports Network.
Sports Radio In 1999, WTKA began using the brand name "The Ticket" and revamped its program lineup to be primarily sports programming, with
ESPN Radio outside of local shows and the farm report. WTKA is once again owned by Cumulus Broadcasting due in part to a multi-station swap between Cumulus and Clear Channel that involved stations in Michigan And Ohio. Today, WTKA bills itself as "Sports Talk 1050 AM", the official voice of the
University of Michigan sports in Ann Arbor. It is not, however, the
flagship station. That status belongs to
WCSX 94.7 in Detroit. Sports Talk 1050 AM carries U-M
college football,
basketball, and
hockey as well as
Detroit Red Wings hockey and
Detroit Tigers baseball. The Tigers are a holdover from the WPZA era, as Monaghan also owned the Tigers at that time. On April 23, 2007, WTKA fired former
University of Michigan hockey player
Dave Shand from the station. Shand served as the co-host for the morning show titled "In the Locker Room with Dave Shand." The station gave no reason for the firing. Shand claims University of Michigan athletic director
Bill Martin pressured the station to fire him, but a lawsuit against Martin on this claim was dismissed for lack of evidence. On August 26, 2024, WTKA rebranded as "The Big 1050 WTKA". ==See also==