Early years In 1952, two rival companies each applied for a
construction permit to build a television station in Durham on the city's newly allotted VHF channel 11—Herald-Sun Newspapers (publishers of the
Durham Morning Herald and the Durham Sun as well as the owners of radio station
WDNC) and Floyd Fletcher and Harmon Duncan, the then-owners of
WTIK radio. In December 1953, the two sides agreed to join forces and operate the station under the joint banner Durham Broadcasting Enterprises. Ten months after being granted its permit, on September 2, 1954, WTVD began broadcasting with a black-and-white film of "
The Star-Spangled Banner", followed by
You Bet Your Life. It was originally a primary
NBC affiliate, with secondary ABC and
CBS affiliations. Channel 11 is the Triangle's oldest surviving television station, having signed on a few months after CBS affiliate WNAO-TV (channel 28). The station's initial studios were located in a former
tuberculosis sanitorium at Broad Street in Durham, with a transmitter located atop Signal Hill in northern
Durham County.
WRAL-TV (channel 5), based in Raleigh and locally owned by the
Capitol Broadcasting Company, debuted in December 1956 and took over as the Triangle's NBC affiliate, leaving channel 11 with only ABC. WNAO-TV ceased operations at the end of 1957 due to financial difficulties, and CBS moved its primary affiliation to WTVD. During the late 1950s, the station was also briefly affiliated with the
NTA Film Network. Around 1958, WTVD built a tower at its present transmitter site in Auburn to increase its signal coverage for the entire Raleigh–Durham–Fayetteville market; at the time this was the tallest man-made structure in the U.S. That same year, the station first began broadcasting network programs in color, although it would not be until 1966 before the same was true for local programming. After WRAL-TV took the ABC affiliation full-time in 1962, WTVD was forced to shoehorn CBS and NBC programming onto its schedule. This was a very unusual arrangement for what was then a two-station market. The Triangle was, at least on paper, big enough even then to support three full network affiliates. However, the only other VHF license in the market, channel 4, had already been taken by
National Educational Television outlet
WUNC-TV.
UHF TV broadcasting was not considered viable at the time. Not only were television manufacturers not required to include UHF tuning capability until 1964, with the passage of the
All-Channel Receiver Act in 1961, but the available UHF frequencies were not thought to be nearly strong enough to cover a market that stretched from
Chapel Hill in the west to
Goldsboro in the east. This situation was similar to that of WAPI-TV (now
WVTM-TV) in
Birmingham, Alabama. However, unlike WAPI-TV, WTVD managed to find room for
The Ed Sullivan Show, the
CBS Evening News with Walter Cronkite and
The Tonight Show Starring Johnny Carson. Although the market got a third commercial station six years later when a new channel 28 signed on as WRDU-TV (now
WRDC), WTVD continued to "cherry pick" the most popular CBS and NBC programs for another three years, leaving WRDU with the lower-rated shows from both networks as well as NBC's news programming. In 1971 the FCC, intervening on behalf of WRDU's owners and in the interest of protecting the development of UHF, ordered WTVD to select one network. Channel 11 decided to go with CBS full-time, allowing WRDU to become an exclusive NBC station (it is now affiliated with
MyNetworkTV). In 1978, WTVD attempted to expand its broadcast coverage to the Fayetteville area, which had been without a television station of its own for nearly two decades. Its studios were relocated to their current location on Liberty Street in downtown Durham on a parcel of land it shares with the Durham County Library; it also built its current tower in Auburn. A fire on March 4, 1979, caused extensive damage to the newly built studio building; however, the newsroom and a number of other key components had been rebuilt within a month. By that time, much of WTVD's operations had returned to normal, although it had resorted to temporary setups during the interim such as holding the newscasts in one of the meeting rooms that survived the fire unscathed.
Switch to ABC On March 18, 1985, WTVD's owner, Capital Cities, announced it was purchasing ABC. Five months later, on August 4, 1985, WTVD traded networks with WRAL-TV and became an ABC affiliate. At that time, WTVD and WRAL-TV joined the small list of stations in the country that have held primary affiliations with all of the "Big Three" networks. The transaction was finalized on January 3, 1986, making WTVD an ABC
owned-and-operated station, the first network-owned television station in North Carolina. In 1996,
The Walt Disney Company acquired Capital Cities/ABC. On the night of December 6, 1991, a
helicopter carrying a pilot and three WTVD employees from a
high school football game in
Wilmington, North Carolina crashed when an engine bearing seized, killing three of the four people on board. Sports reporter Tony Debo, the only survivor, suffered a broken ankle; he was thrown free of the crash when his improperly installed seatbelt failed. The National Transportation Safety Board report published a year later cited the pilot's decision to continue the flight despite a known engine problem. On April 30, 2000, a dispute between Disney and
Time Warner Cable forced WTVD off cable systems within the Raleigh–Durham–Fayetteville market for over 24 hours during the May sweeps period. Other ABC stations in markets served by Time Warner Cable, such as
New York City,
Los Angeles and
Houston, were also affected by the outage as well before the FCC forced TWC to restore service to those areas on May 2. In July 2010, Disney announced that it was involved in another carriage dispute with Time Warner Cable which involved four ABC owned-and-operated stations (including WTVD),
Disney Channel and the networks of
ESPN. If a deal was not in place, the entire Disney cluster would have been removed from Time Warner and
Bright House cable systems across the country. On September 2, 2010, Disney and Time Warner Cable reached a long-term agreement to keep the Disney family of channels on its systems. On August 31, 2023, Disney removed all of its channels, including WTVD, two other ABC-owned stations, and the ESPN networks, from
Spectrum cable systems due to a carriage dispute, its first with the provider since 2010 when its predecessor, Time Warner Cable, was involved in a dispute with Disney. On September 11, 2023, the stations and their sister cable channels were restored by Charter Communications (the parent company of Spectrum) after the company and Disney reached an agreement. ==Programming==