As a model, Wu appeared on magazine covers including
Esquire,
Elle,
Men, and
GQ. Wu’s ventures in Brunei's fitness and health industry include Bake Culture, The Energy Kitchen, Fitness Zone, and Women's Hair Salon. In China, he has been a director of television advertisements for
InterContinental Hotels. He has been involved in commercial endorsements and charitable activities. He received multiple honors throughout his career, including the Asia Pacific Entrepreneurship Awards (APEA) Young Entrepreneur of the Year (2008), the CQE Geneva QC Total Quality Management Model Award (2012), and an APEA Corporate Social Responsibility Award (2013). In 2015,
Hassanal Bolkiah, the King of Brunei, presented Wu with an Excellent Youth Award. Wu was chosen to be an ambassador for the Brunei Anti-Narcotics Drug Association in 2012. In 2014, he became the international brand ambassador of
Royal Brunei Airlines and a Taiwan tourism ambassador. In 2018, Wu Chun became the Goodwill Ambassador for Dementia Brunei, an advocacy organization dedicated to the early detection and prevention of dementia through the promotion of healthy lifestyles. Fitness Zone also became an advocate, conducting monthly talks for the public. That year, he also became an ambassador for Legoland China. == Personal life ==