The station was originally created in early 2006 under the ownership of Radioactive, LLC (a holding company owned by
Randy Michaels). It was granted its initial license on September 29, 2006 and went on the air shortly thereafter under the callsign WUPZ. The station began operations as a Variety Hits format station. On June 10, 2008, the station switched its callsign to WUPG (the ownership company deciding to assign WUPZ to a nearby sister station). On March 4, 2014 the station switched its format to Classic Country. Along with the format switch came use of the catchphrase "Yooper Country 96.7", a new logo, and the new booster transmitting antenna on the station studio building rooftop at the 700 block of West Washington Street in Marquette, Michigan. In 2016, the station was sold alongside four other sister stations (including
WUPZ,
WUPT, and
WUPF) to Armada Media Corporation (a holding company of Chris Bernier). Shortly after this sale, the station adopted "Maverick 96" as its catchphrase, relocated its studio to another office in Marquette, Michigan, and moved the booster transmitter to leased space on a separate local antenna tower. ==Sources==