The station first launched on January 26, 1988, with the
call sign WYND-FM. It aired a
smooth jazz/
new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the
urban contemporary format of then-
WPLZ in
Petersburg, also on 99.3. It became WYSK on September 30, 1994. In 1994, the station was purchased by
The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an
adult contemporary format. On March 4, 2002, WYSK-FM flipped to
alternative rock, branded as "99.3 WYSK – The Rock Alternative". At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched to
rhythmic contemporary with the station's first song being
Justin Timberlake's "
SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe". On August 13, 2009, the call sign was changed from WWVB-FM to WVBX. On January 23, 2015,
Alpha Media "entered into a definitive agreement" to purchase WVBX and
sister stations
WFLS-FM,
WNTX, and
WWUZ from Free Lance-Star License, LLC. The purchase was consummated on May 1, 2015, at a price of $8.1 million. On June 1, 2018, WVBX rebranded as "Live 99-3". The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format. Alpha Media was acquired by
Connoisseur Media in September 2025. ==References==