Prior to the release of "WW3," West released
Bully V1, the
demo version of his then-upcoming twelfth studio album,
Bully (2026). This came after West announced that he wanted to cease his usage of
artificial intelligence in his music. On March 15, 2025, he posted an image of a red
swastika, stating that it was the cover art for his new album, as well as a logo using the
SS insignia of the
Schutzstaffel for his group
Sunday Service Choir. Afterwards, he'd tweet that his new sound is called "." As he had yet to announce
Cuck, many believed the song was part of an update to
Bully. The song was referred to by fans as "Rari" and "Nazi" before its official name was revealed. In a post-release interview with
DJ Akademiks, where West had infamously appeared in a black
Ku Klux Klan uniform, the latter revealed that he had two custom KKK robes commissioned, being identical black and white ones. West had previously shown off his white costume with the caption "fit pic" on March 10; its hood is reused for the single art of "WW3." == Composition ==