The station started in 1962 as
WJIG-FM in
Tullahoma, Tennessee (simulcasting
WJIG-AM), northeast of Huntsville. In 1987 as WKQD-FM, the transmitter was moved to
Elora, Tennessee, near the Alabama state line, and the station began serving the Huntsville market. Its legal station ID at that time became "WKQD-FM, Tullahoma-Huntsville." The station has sported various formats over the years, including
disco (as "Boogie 93,"
WBGY-FM),
CHR (as "The New Power 93 FM,"
WKQD),
rock (as "93.3 The Ugly," WKQD),
country (as "93.3 Huntsville's Country,"
WHVK; "93.3 The Twister,"
WTZT; "93.3 The Possum,"
WPZM; "US 93 FM,"
WUSX; and "93.3 The Wolf,"
WWFF-FM), and
adult contemporary (as "Mix 93.3,"
WXMR). After an ownership change in 2003, it switched to a
mainstream urban format (again branded "The All New Power 93.3"), originally playing
Rap and
R&B music as
WHRP to compete with heritage urban station
WEUP-FM. Over the course of several months in late 2005, the station gradually shifted from Hip Hop and R&B to
Urban Adult Contemporary under the branding "93.3 WHRP, The Adult Mix." On April 5, 2006, Cumulus acquired
94.1 WXQW, and it immediately began simulcasting WHRP. On December 21, 2007, 94.1 WXQW switched to the WHRP call letters, The format was promoted as a "journey" through 1980s and 1990s popular music, similar to other Journey-branded stations launched by Cumulus in
Atlanta (
W250BC) and
Cincinnati (
WNNF) earlier in the summer of 2011 (both have since changed formats). WWFF-FM began airing all-Christmas music on November 16, 2012, at 5 p.m., still using the "Journey" moniker. It switched back to its 1980s/1990s hits format on December 26 at midnight. On November 14, 2014, after stunting briefly with Christmas music, WWFF returned to country music under Cumulus's "
Nash Icon" format, which focuses primarily on popular country music acts from the 1980s, 1990s and early 2000s. On May 8, 2026, Cumulus announced it would sell WWFF, amongst other stations, to
Radio Training Network for $2.45 million. The station is expected to flip to their
The Joy FM network of
contemporary Christian music following the sale closure. ==Ownership==