The station went on the air April 18, 1989, as WMXR by Rob and Shirley Wolf. In its early years, the station broadcast an
oldies format branded "Magic 94", which was expanded to WCFR-FM 93.5 (now
WEEY) in 1998 after the Wolfs' acquisition of that station. WMXR also operated a
translator in White River Junction, W232AP (94.3 FM);
Clear Channel Communications bought WMXR and WCFR in 2001 and merged "Bob Country" with its existing country station in the market, WXXK, branded "Kixx". After several months of simulcasting with WXXK, WMXR switched to a simulcast of WVRR's (101.7 FM, now
WKKN at 101.9)
classic rock format that October. WMXR shifted to
modern rock in late March 2002, though WVRR did not follow suit until early April. Two years later, the stations (branded
Rock 93.9 & 101.7) tweaked their format to mainstream rock with modest success. Clear Channel sold its stations in the
Lebanon, New Hampshire, market to Great Eastern Radio in January 2007, who later that year switched WMXR to a
news/talk format as "93.9 The Pulse", modeled on sister station
WTPL in
Hillsborough, New Hampshire. This format was moved to and consolidated with a similar format on sister station
WTSL (1400 AM) under the "Pulse" branding in May 2008, at which point WMXR adopted a
classic hits format as "Maxx 93.9". The station subsequently returned to classic rock, retaining the "Maxx" branding. WMXR returned to a classic hits format on November 19, 2012, branded as "Kool 93.9 & 96.3"; the branding came in advance of adding a simulcast with
WFYX (96.3 FM) in
Walpole, New Hampshire, which Great Eastern Radio was in the process of acquiring from
Nassau Broadcasting Partners. On November 30, WMXR changed its call letters to WWOD, swapping calls with then-silent
104.3 FM, which has since been moved to the
Burlington, Vermont, radio market. On July 7, 2016, Dartmouth College announced that WWOD and WFYX would be the new carriers of
Big Green men's and
women's basketball broadcasts as part of the Big Green Sports Network / Learfield Sports. On November 1, 2017, WWOD changed its format to adult album alternative, branded as "93.9 The River". "The River" had previously broadcast on W294AB (106.7 FM) and the second
HD Radio subchannel of
WHDQ (106.1 FM), the "Kool FM" programming, which by then had shifted to an oldies format provided by
Scott Shannon's
True Oldies Channel, concurrently moved to WHDQ-HD2 and W294AB and continued to be simulcast on WFYX. ==References==