102.1 FM was known as WSEV-FM (co-owned with
WSEV/930 in Sevierville) in its early years and was automated. In 1981, the station started playing a mix of
adult contemporary and
country music as "U-102". Eventually, the station started playing adult contemporary exclusively.
WMYU and WWST frequency swap WMYU had been on the 102.1 frequency since 1981. They were known as U102 and listed in the Tennessee Football program as a station that carried the Vol Network football broadcast identified as WMYU Sevierville/Knoxville. They were also the official sponsoring station of Boomsday which takes place on Sunday night before Labor Day and started back in 1986. On that same date,
sister station 93.1 FM changed to
Star 93.1 FM with the call sign "WWST". On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 102.1 FM as
Star 102.1 while the "
WMYU" call letters were moved to 93.1 FM where they remained until late 2008. Scripps exited radio in 2018; the Knoxville stations went to
SummitMedia in a four-market, $47 million deal completed on November 1, 2018. ==References==