WGUD/Kiss-FM/WXRG The station started as a
country music outlet, using the
call sign WGUD, then
WGUD-FM. It flipped to a
Top 40 hits outlet as
WXYK, "105.9 KISS FM", until 1997 when 105.9 FM, 96.7 FM and 107.1 FM switched frequencies. KISS FM went to the 107.1 FM frequency, with
classic rock moving from the 96.7 FM frequency to the 105.9 FM frequency as
WXRG.
Go-FM/Classic Rock 105.9/Bob 105-9 On September 21, 2006, after a day of
stunting with a loop of
Fleetwood Mac's
Go Your Own Way, WXRG dropped
classic rock for
classic hits as
105.9 GO-FM and adopting the
WHGO call letters. In 2009, the station gradually leaned back to a true classic rock format and rebranded as
Classic Rock 105.9. On October 4, 2010, WHGO began stunting with a
Microsoft Sam voice reciting a countdown of the days, hours, minutes, and seconds while interspersing a random movie quote or song lyric a few times each minute. On October 8, at 3 p.m., WHGO flipped to
adult hits, branded as
Bob 105.9 with a new call sign of
WQBB. The station was programmed by local radio veteran "Weerd Wayne" Watkins. In July 2014, station owner Triad Broadcasting was sold to
Alpha Media, along with
sister stations
WCPR,
WGBL,
WXYK and
WTNI.
105.9 The Monkey In December 2018, Alpha Media announced it would be selling its Gulf Coast cluster to local Mississippi broadcast company Telesouth Communications Inc., which already owned
WOSM, a
talk radio station in the Biloxi market. The FCC approved the sale on February 12, 2019, and closed on March 1, 2019. On March 1, at midnight, after playing
Stairway To Heaven by
Led Zeppelin, WQBB dropped the adult hits format and assumed the programming of "
107-1 The Monkey", which was spun off to another local company, Port Broadcasting, as part of the sale to Telesouth. The first song on "105.9 The Monkey" was
7 Rings by
Ariana Grande. This move returned the CHR format and WXYK call letters to the frequency after a 22-year absence. ==References==