Early history The Wyndham hotel brand was created in 1981 in
Dallas, Texas, by
Trammell Crow, the president of
Trammell Crow Company. Business journalist Wyndham Robertson, who wrote a profile of Crow for
Fortune magazine in the early 1970s, claimed that the hotel chain was named for her, saying, "He loved my name. I never got him to admit that he named [the hotels] for me in public but he did in private." As the chain grew, it was acquired in 1998 by Patriot American Hospitality, later named
Wyndham International.
Blackstone Group bought Wyndham International in 2005, and later that year sold the Wyndham hotel brand to
Cendant. Lodging management services were provided to upscale properties through Wyndham Hotel Management. In 2008, Wyndham purchased
U.S. Franchise Systems, owner of the
Microtel and
Hawthorn Suites brands, from
Global Hyatt Corporation for $150 million. Wyndham bought the Wisconsin-based
Exel Inn chain in 2008 and converted all 22 of its properties to Wyndham brands. As of 2008, Wyndham Destinations' franchisees have formed an independent association called
Owners 8 Association to present their concerns and grievances to Wyndham Destinations. The
Federal Trade Commission (FTC) filed suit against Wyndham in June 2012 following a security breach that led to the theft of payment card data for hundreds of thousands of Wyndham customers. Wyndham decided to fight the lawsuit in court, unlike many companies, which often try to settle FTC data-security enforcement actions quickly. In April 2014,
United States District Court for the District of New Jersey Judge
Esther Salas denied Wyndham's motion to dismiss, in a much-anticipated decision to this case. In late 2016, Wyndham acquired Latin America's Fën Hotels, adding 26 management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the U.S., including two new Fën-built Wyndham Grand hotels in Uruguay and Paraguay. With the addition of Fën Hotels' Esplendor Boutique Hotel and Dazzler Hotel brands, Wyndham Hotel Group's portfolio of distinct brands grew to 18. In the summer of 2017, Wyndham announced plans to acquire the Minnesota-based
AmericInn hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $170 million. AmericInn's portfolio consisted of 200 primarily franchised hotels with approximately 11,600 rooms in 22 states, predominately in the Midwestern U.S., Ohio Valley, and Mountain states. In August 2017, Wyndham announced plans to spin off Wyndham Hotel Group to shareholders as a separate publicly traded company. In October 2017, Wyndham launched its first soft brand product, the Trademark Hotel Collection, a collection of more than 50 upper-midscale-and-above hotels in Europe and the U.S. In April 2018, the company began rebranding most of its brands to include the Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super 8 by Wyndham". On May 30, 2018, Wyndham purchased the
La Quinta hotel brand (franchised to 900 hotels with over 89,000 rooms) and its associated management business, for $1.95 billion in cash.
Wyndham Hotels & Resorts since 2018 The spin-off of Wyndham's hotel business occurred on May 31, 2018, creating Wyndham Hotels & Resorts. In June 2024, the hotel chain has more than 9,200 hotels in over 95 countries, represented by 24 brands. In October 2023,
Choice Hotels announced a proposal to purchase all outstanding shares of Wyndham for $90 per share. That offer came after Wyndham declined a direct acquisition bid from Choice. == Brands ==