WGEE (1964–1972) On May 15, 1964, the station signed on as WGEE-FM. It was the FM counterpart to WGEE (1590 AM, now
WNTS). The two stations simulcasted a
country music format. Because the AM station was a
daytimer, required to go off the air at sunset, WGEE-FM continued the programming into the night. Several years later, WGEE-AM-FM switched to a
Top 40 format.
Easy listening (1972–1989) WGEE-FM was sold to Mid America Radio in 1972; upon the ownership change, it became WXTZ, broadcasting a
beautiful music format. (The
call sign represented the word "
Ecstasy.") WXTZ played quarter hour sweeps of soft, instrumental
cover versions of popular adult songs, as well as
Broadway and
Hollywood show tunes. WXTZ was one of the top stations in Indianapolis in the 1970s and early 1980s, but by the late 1980s, the audience for
easy listening music was beginning to age, while most advertisers sought younger to middle aged listeners. The station added more soft vocals and reduced the instrumentals to appeal to younger music fans.
Soft adult contemporary (1989–1991) On November 2, 1989, the station completed its transition to a
soft adult contemporary format as "Magic 103.3." The call letters were changed to WMJC to represent the word "Magic."
Classic rock (1991–1992) Just prior to a purchase by Broadcast Alchemy, a company that formed part of what is now
Clear Channel Communications, the station became WFXF-FM on August 17, 1990. "The Fox" played
classic rock to compete with highly rated
WFBQ. Following the sale, however, the two classic rock outlets became sister stations.
Active rock/Alternative (1992–present) The station flipped to an
active rock format as WRZX "Solid Rock X-103" on August 21, 1992. In late 1993, WRZX shifted to
alternative and rebranded as "X-103 Indy's New Rock Alternative." On June 12, 2014, WRZX rebranded as "Alt 103-3." On June 20, the call letters changed to WOLT. (The
WRZX call letters now reside on a sister station in
Newnan, Georgia.) WOLT's current lineup has "The Woody Show" from
KYSR Los Angeles in morning drive time, Theresa in middays, Ben in afternoon drive and Mike Jones evenings. Outside of afternoons, all DJs shifts are syndicated from out of state. At 12:01 a.m. on August 25, 2022, after playing "
My Ex's Best Friend" by
Machine Gun Kelly featuring
Blackbear, WOLT shifted to a "classic" alternative rock format, with the playlist now focusing on classic alternative music from between the 1980s and mid-2000s, rebranding as "Indy 103.3"; the first song as "Indy" was "
American Idiot" by
Green Day. No changes in personnel or programming were made otherwise. ==HD Radio==