Xiao has been widely embraced by players, who express their appreciation through fan art, videos and cosplay. According to
Game Grape, on February 3, 2021, when Xiao was first released as a playable character, the mobile version of
Genshin Impact alone generated over US$15 million in revenue on that day. A year later, in version 2.7, the banner featuring him and Yelan once again broke the game's records, reaching over US$9.8 million on iOS on release day and surpassing US$22 million in its first week, breaking the record previously held by the
Raiden Shogun. Some fans even started rituals to help increase their chances of getting Xiao on the gacha banners, to which
Yahoo News writer Sisi Jiang commented in an interview with
Polygon that she thought it had something to do with the "community camaraderie". Cian Maher of
TheGamer commented that one of the main reasons why he was excited for Xiao's release was because of the potential to get more insight into "one of the most fascinating facets" of the game's lore. Maher also commented that he thought it was funny that Xiao was one of the only characters to explicitly threaten to eat
Paimon, concluding his analysis by stating that he expected the audience would get "a good, hearty laugh" out of Xiao.
Kotaku Sisi Jiang criticized his English voice acting as overly aggressive, sounding as though he is constantly at the breaking point, whereas the performance in the original Chinese came across as gentler, more distant, and unconcerned. Jiang suggested the discrepancy may stem from differences in voice direction and cultural interpretation, but ultimately argued that the English performance overexerts itself emotionally, causing the delivery to feel too forceful. In October 2022, a middle-school bulletin board in Michigan became embroiled in controversy when a doodle of Xiao's mask was mistaken by parents for a
Satanic hate symbol. The school ultimately announced that it would retain much of the original board design but removed several drawings, including the mask.
Kotaku Sisi Jiang commented that since Xiao's mask is based on the Chinese
nuo mask tradition, the incident demonstrated how intolerant some people can be against non-white cultures. Jiang suggested that as
Genshin Impact continues to enter mainstream Western awareness, white audiences will be "forced to grapple with" influences from diverse cultures. Every year on April 17, players celebrate Xiao's birthday, producing half-hour fanmade "birthday concerts" on platforms such as Bilibili and YouTube. In 2024, some fans rented cafés, light shows, a naked-eye 3D scan in
Wuhan, advertising space in the
Shanghai Metro, billboards in
Akihabara in
Tokyo, and even billboards in
Times Square to celebrate him. One Chinese reviewer said the fans "made [Xiao] a ubiquitous figure across the country". In January 2023, miHoYo released a teaser trailer "Endless Suffering", causing players to engage in lively discussions. Many of them speculated about how the child character
Qiqi could physically carry Xiao on her back, inspiring large amounts of fan art and other derivative works. == Notes ==