Originally conceived as a domestic hi-fi speaker, the NS-10 was designed by Akira Nakamura and launched in 1978. While the speaker was poorly received, recording engineers came to rely on the NS-10 as a benchmark. The model was discontinued in 2001. The NS-10 was recognised for its ability to reveal shortcomings in recordings. It probably first reached American shores through a recording engineer's visit to Japan. The engineer, likely to have been
Greg Ladanyi, monitored a recording session through the speaker in a Japanese studio and brought a pair back on his return to the US. Ladanyi then began using the speakers in a Los Angeles studio. Other engineers heard the NS-10 for the first time and were impressed by its sound. Its use spread to New York where the NS-10 was adopted at
The Power Station and other studios. Early use of the NS-10 among engineers include
Bob Clearmountain,
Rhett Davies, and
Bill Scheniman in the US, and
Nigel Jopson in the UK. Clearmountain, then a rising star in record production, is often credited for the popularity of the NS-10; Phil Ward, writing in
Sound on Sound, suggested that Clearmountain was probably not the earliest, but was certainly the most influential early adopter. It became a legend that Clearmountain had chosen it because it was the worst speaker he could find. He was one of a new breed of creative freelance recording engineers and producers who would travel from studio to studio equipped with their own gear that included microphones, and a pair of Yamaha NS-10, as a reference. Recording studios around the world, particularly those specialising in rock and pop music, adopted the speaker as the standard. In excess of 200,000 pairs were sold throughout the world. Gizmodo referred to it as "the most important speaker you've never heard of". Yamaha stopped manufacturing the speaker in 2001, citing problems sourcing the wood pulp for the drivers. Even years after it was discontinued, the speaker continued to be found in studios everywhere.
Mix reported in 2008 that variants of the NS-10 were still commercially available in the Japanese consumer market. == Design and construction ==