Novelist In 1962, Chiung Yao published several short and medium-length stories in
Crown magazine. She then rewrote her high school teacher-student romance into the novel ''Outside the Window. Initially rejected by multiple publishers due to its length, it was eventually accepted for publication by Ping Hsin-tao's
Crown magazine. In July 1963, Chiung Yao's semi-autobiographical love story
Outside the Window was serialised in
Crown magazine, achieving significant success. It was later released as a standalone book. Writer Chi-chi recalled an incident where she visited Chiung Yao's home, and a servant opened the door to find Chiung Yao coming downstairs with bed linens, claiming they were "poisoned" and announcing her intent to divorce Ma Sen-ching. After 1964, Chiung Yao published six bestsellers, including
Fire and Rain,
Six Dreams, and
Many Enchanting Nights. Chiung Yao's novels and their adaptations sparked a "Chiung Yao fever" in Hong Kong and Taiwan.
Four Loves was successful both critically and commercially, while
The Silent Wife achieved even greater success, becoming a bestseller in Hong Kong. However, Chiung Yao was occasionally dissatisfied with Li Hsing's adaptations. For example, in
The Silent Wife, Chiung Yao envisioned the heroine as a "child bride", but Li Hsing insisted on portraying her as a cousin, deviating from the original narrative.
Shaw Brothers Studio in Hong Kong purchased the film rights to her works. Among these,
My Dream Boat became the second-highest-grossing Mandarin-language film in Hong Kong that year. After leaving Shaw Brothers, Hong Kong director
Li Han-hsiang founded
Grand Motion Pictures in Taiwan, where he extensively adapted Chiung Yao's novels for the screen. His film
Many Enchanting Nights earned actress Chiang Ching the
Golden Horse Award for Best Actress for her role as the protagonist.
Brigitte Lin, who had failed her university entrance exams, was discovered by director
Sung Tsun-Shou from the
Outside the Window production team. This marked her entry into the entertainment industry. However, due to copyright disputes, the film was ultimately unable to be released in Taiwan.
Superstar Motion Picture Unsatisfied with Shaw Brothers' adaptation of
The Purple Shell, In 1976, Ping Hsin-tao asked his wife Lin Wan-chen for a divorce. That same year, Chiung Yao co-founded Superstar Motion Picture to adapt her novels into films, In 1979, Jiang Ren, the inspiration for the male lead in
Outside the Window, died, and Chiung Yao married Ping. Songs were often performed by Fong Fei-fei, with music composed by . The films, set in dining rooms and cafes, were nicknamed "". However, their formulaic nature led to diminishing appeal.
Romantic comedies In 1998,
My Fair Princess marked a significant departure from Chiung Yao's trademark melodramatic style, introducing a light-hearted and comedic tone. This series is "regarded as one of the most popular Chinese-language drama shows of all time". However, it received mixed reviews, with some viewers labelling it a "cringeworthy drama". Afterward, Chiung Yao gradually withdrew from the entertainment industry. ==Final years (2014–2024)==