Major industries include citrus farming, fisheries, fisheries-related food processing, and shipbuilding.
Mandarin orange cultivation is started in the middle of the Meiji era, and has a history of 100 years. The fishery industry is thriving with trawl fishing as the core, as well as
aquaculture. The fish market in Yawatahama is the largest in Shikoku.Yawatahama's marine product industry extends beyond just fresh fish. The town also specializes in fish products including fish paste and fishcakes made from pureed white fish. This is known as
kamaboko. Yawatahama, along with
Uwajima, have numerous shops selling a variety of
kamaboko. One local delicacy is
jakoten (じゃこ天), or
kamaboko fried
tempura-style.Yawatahama's mikan production is governed by the
Nishiuwa Agricultural cooperative, which is responsible for the distribution and branding of Yawatahama mikans. This cooperative distributes the fruits nationwide under such brand names as "Hinomaru" (日の丸) and "Kawakami" (川上). However agricultural production is declining due to aging demographics and
rural depopulation. ==Education==