Global Retail K.Y. Ltd., formerly known as Yeinot Bitan is a family-owned Israeli supermarket chain. Along with its own brand, it owns the Mega chain. As of 2019, Yeinot Bitan runs nearly 200 stores in Israel. In 2022, the chain signed a franchising agreement with the French retail chain Carrefour, and as of May 2023, around 50 of its branches had been converted to the "Carrefour" branding.