MarketYellow Coach Manufacturing Company
Company Profile

Yellow Coach Manufacturing Company

The Yellow Coach Manufacturing Company was an early manufacturer of passenger buses in the United States. Between 1923 and 1943, Yellow Coach built transit buses, electric-powered trolley buses, and parlor coaches.

History
John D. Hertz and associates began acquiring smaller Chicago-area companies involved in bus-building in 1922, and soon assembled a manufacturing site covering four square blocks. Yellow Coach Manufacturing Co was formally established in 1923 as a subsidiary of Hertz's Yellow Cab Company, and sold 207 buses in its first year. General Motors purchased a controlling stake in the company in 1925 and changed the name to the Yellow Truck & Coach Manufacturing Company, and relocated production to Pontiac West Assembly in Pontiac, Michigan. Within the transit industry, the company continued to be called simply Yellow Coach. In the 1930s, Yellow Coach produced best-selling models for the rapidly expanding urban transit and intercity bus businesses. (In 1935, national intercity bus ridership climbed 50% to 651,999,000 passengers, surpassing the volume of passengers carried by the Class I railroads for the first time. ) Yellow Coach played a significant role in the transition from electric streetcars (operating on rails, powered by overhead wires) to transit companys' use of gasoline- or diesel-powered buses operating on rubber wheels (changing from solid wheels to pneumatic tires). GM purchased the company outright in 1943, merging it into their GM Truck Division to form GM Truck & Coach Division. GMC badges did not appear until 1968. == Car rental - Hertz Drivurself Corp/Yellow Drive-It-Yourself ==
Car rental - Hertz Drivurself Corp/Yellow Drive-It-Yourself
The company owned a subsidiary, known as either Hertz 'Drivurself Corp' or 'Yellow Drive-It-Yourself' which was sold with Yellow Coach to General Motors and eventually purchased back by Hertz in 1953 with The Omnibus Corporation which was then renamed The Hertz Corporation the following year. == Models produced ==
Models produced
Letter series (1923–1936) Yellow started its model designation at the end of the alphabet and worked forward. Initially four types were offered: • Z type single-deck bus or coach • Z type double-deck bus • Y type coach • X type bus or coach. All were conventional front-engine design vehicles powered by Yellow Knight I4 sleeve-valve gasoline engines, or a General Electric gas-electric hybrid unless noted otherwise. The Knight engine was connected to the rear wheels by a mechanical drive shaft. In gas-electric models, a gasoline engine in front supplied electric power to two large electric motors mounted on the rear axle. File:Greyhound Bus Station, Eastern Greyhound Lines (NBY 2186).jpg|thumb|A postcard image (c. 1930) of a Yellow Coach Model Z-250 depicted in the livery of Eastern Greyhound Lines (similar photo) 700-series (1931–1939) File:Model 718 - 41 Passenger - New York City Omnibus Corporation - (3593428904).jpg|right|thumb|Model 718 (NYPL Collection)) File:Greyhound bus (1930s Supercoach) Front View.jpg|right|thumb|700-series Greyhound Super Coach (1938 photo) (side view) In 1931, Yellow Coach introduced its 700 series buses, featuring one of the first bus designs to mount the engine in the rear. reducing mechanical losses, noise, and weight of a long drive shaft and exhaust running between a front engine and the rear drive and tailpipe. Bus manufacturers in Germany and the United Kingdom would not perfect rear-engine models until the 1950s. Customers did not always prefer rear-engined designs, noting that front engines were easier to access, and placed engine noise and vibration away from passengers and sometimes outside the coach body. Best-selling transit buses: Models 718 and 728 Notable 700-series versions include models 718 and 728 which were developed for use as urban transit. Model 718 sold 426 units to large transit operators in New York and Los Angeles, becoming the most popular transit bus of the early 1930s. Later model 728 sold 1,189 units to transit operators across 9 variants produced in the late 1930s. Both were exclusively rear-engined. Greyhound (intercity) buses: Models 719 and 743 For Greyhound Lines, an operator of intercity bus service, Yellow Coach developed model 719 in 1936 which introduced the high floor, underfloor luggage storage, a flat front and streamlined styling. In 1937, model 719 was revised to become model 743 and introduced air conditioning and a diesel engine. Models 719 and 743 were both branded as the Super Coach by Greyhound, and sales were effectively limited to Greyhound and its affiliates. Greyhound Lines purchased all 1,256 units of model 743 produced between 1937 and 1939. 1200-series (1938–1940) The Model 1200 series was launched in 1938 with the re-designation of Model 739 as Model 1203 for Public Service Corporation. The 6-model series name ended when three were given new P-series names, and another was given a T-series name. By 1940, Model 1200 series designs were renamed into either the T- or P-series. The new model designations indicated type, fuel, propulsion (for transit) or customer (for parlor), seating capacity, and version number. (The first was -01, the second, -02, and so on.) GM and GMC In 1944, General Motors completed its acquisition and merger of Yellow Coach. The T-Series and P-Series production and series numbering continued under the GM and GMC bus brands, along with other variants such as B-Series school buses and S-Series suburban buses. Yellow Coach designs would continue to be widely produced until 1959, when GM introduced its New Look models. The last Yellow Coach design ceased production in 1969. ==See also==
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